21 April 2024

Schwarzkopf Professional® Relaunches OSiS

Schwarzkopf Professional® relaunches OSiS! The packaging has a new look with professional performance. Find all your beloved hair heroes and new must-have innovations.

Schwarzkopf Professional’s OSiS core styling range has been revamped to fully embrace self-expression and styling crafted ‘your way’. Now styling with character is now easier than ever! OSiS can help you keep pace with clients and their hair – unleashing creativity whatever their energy might be.

What’s in it for you?

Schwarzkopf’s OSiS® provides professionals, their clients, and growing online beauty consumers with a modern and more intuitive product assortment. Hairdressers will find both their beloved heroes and new innovations to create truly individual signature styles. Every product in the portfolio is packaged in a new design, yet with the same reliable performance – beloved for over 20 years! The new assortment offers:

  • More modern design
  • Vegan formulas*
  • Innovative additions: Bounty Balm (curl lotion), Curl Jam (curl jelly), Tipsy Twirl (curl gel), Glow
  • (serum) and Pump Up (volume paste)
  • Same professional performance beloved by stylists worldwide *free from animal derived ingredients, excluding Flexwax

JUST ADD YOU Campaign

The relaunch of Schwarzkopf Professional‘s much-loved styling brand, OsiS® showcases a campaign featuring the diverse range of individuals that OSiS helps to express – whatever the situation or scenario. Arguably, hair is the epitome of self-expression and true character. OSiS understands that none of us are one-dimensional. We all hold a trove of identity, style, and personality within us, ready to be released. OSiS is a celebration of this unbound character and the products that allow us to create it. From messy to styled, to backcombed, to straight and sleek. The concept is simple: this is styling with character, all you need to do is just add you.

New design. Same performance.

OSiS has a new modern and inclusive design that screams character, oozes uniqueness, and boasts an
irresistible shelf appeal. The products also have a unique and appealing look and feel. Moreover, the latest premium
packaging not only improves functionality, but also allows increased clarity with category navigation,
hold level indication, and usage info that now delineates product benefit claims for incoming online
consumers looking to streamline their hair styling routine, while adding to their arsenal of mainstay
products with multi-use must-haves.

The whole assortment at a glance

OSiS provides a collection of hairstyling products that empower self-expression. It’s time for
professional hairstylists, their clients, and consumers alike to further embrace authenticity and creativity
through hair. Discover styling with character:

OSiS New Launch


OSiS Glow 50m – A frizz control shine serum that is lightweight and formulated to provide a nourished feel and easy combing.
OSiS Bounty Balm® 150ml – A cream that enhances natural texture, tames frizz and helps reduce breakage, while improving detangling.
OSiS Tipsy Twirl ® 300ml – A medium-hold effect product that delivers strong definition, while protecting against humidity and adds lightweight volume.
OSiS Curl Jam 300ml – A lightweight formula that provides a soft and moisturized feel to the hair while adding curl definition and shine.

OSiS Re-introduces


OSiS Grip 200ml – A strong hold mousse that provides a fuller hair feel, adds natural-looking shine and helps protect against heat damage by reducing breakage.
OSiS Soft Dust 10g – A non-gritty powder that has a light hold and provides subtle texture and pliable movement.
OSiS Upload 200ml – A light hold, hair cream that creates volume, tames frizz, and provides a fuller hair feel for easy combing, and heat protection up to 450° F.
OSiS Pump Up 85ml – A medium hold paste that provides light texture, and creates lasting volume and root-lift.
OSiS Volume Up 300ml – A non-flaky, spray that helps volumize the style and provides a buildable and flexible hold and boosts hair at the roots.
OSiS Dust It 10g – A hair powder that adds volume and root lift, provides a matte finish, and delivers strong grip texture to the hair.
OSiS Flexwax 85ml – A strong, remoldable hold cream wax that provides natural-looking shine and strong texture definition and washes out easily.
OSiS Mess Up 100ml – A medium hold, matte finish paste that provides a remoldable, dry finish while adding movement, and diffused texture to the hair.
OSiS Texture Craft 300ml – A spray that gives hair dry texture and adds grip for styling while creating volume with a non-crispy, soft touchable feel.
OSiS Thrill 100ml – A shine-enhancing elastic fibre hair gum that delivers medium hold, that helps tames flyaways for hair that is bendable & remoldable.
OSiS Elastic 300ml – A light holding hairspray that is buildable, yet allows hair to be reworkable.
OSiS Freeze 300ml – A medium hold hairspray that provides strong control and a medium hold.

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