28 January 2022
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Tutorial & SBS guides
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Pin-Free Styling: Faux Braid Hawk

Learn how to create a whimsical, pin-free Faux Braid Hawk that will last for days with Sam Villa Ambassador, Kauilani Goodwyn. Who loves a great Faux Braid Hawk? Longevity for any style is based on a strong foundation. Pins are usually the go to for locking things in place, but let’s face it, there are sometimes when they just won’t cut it…or just can’t be located. Kauilani Goodwyn, Sam Villa Ambassador @kauigoodwyn, shares how to create a pin-free Faux Braid Hawk from a recent IG live that will last for days. “Learning how to create a good foundation with different tools is important, because there are multiple situations...

How To: Top Stitch Braid with Anna Peters

Learn how to create a minimalist Top Stitch Braid with Sam Villa ArTeam member Anna Peters… and sew it into your next creative hairstyle! “So often we refer to hair as fabric…from its texture, to how we treat it, and how it appears. Incorporating this minimalist Top Stitch Braid not only gives us endless options of placement and versatility in designs, but its simplicity is in the detail and can easily elevate anyone’s style,” explains Anna Peters, Sam Villa ArTeam and owner of re:TREAT Color + Hair Design Studio @retreathairstudio  How to Create a Top Stitch Braid Establish where the stitch braid will be placed to determine...

Holiday Hair: French Twist Low Pony

It's Holiday Hair time, dear Estetica friends! Learn how to create a fab French Twist Low Pony with Sam Villa Ambassador Karla Valenzuela. Embellish, embellish, embellish – it’s Holiday Hair time, so bring on the bling! Karla Valenzuela, Sam Villa Ambassador @kolor.me.karlaa, says Pink Pewter, Duplantis Hair Official and Etsy have all the shimmer and glitter to light up any holiday look. Don’t forget to get some word hair slides and barrettes, the newest way to express brand allegiance, political views, moods and labels… anything and everything! How To: French Twist Low Pony 1. Prep hair with Redken Iron Shape 11 for heat protection. Spray Redken Guts 10 on dry hair to...

Tailored Holiday Hair Tricks

On November 14th, Andrew Carruthers/Culture Ambassador for Sam Villa, will host Tailored Holiday Hair Tricks – #5 in the Sam Villa Show Must Go on series.   Anna Peters/ArTeam, and Ambassadors Twylla Jane and Kauilani Goodwyn, will be joined by Angela Cattaneo, Founder & CEO of beyondtheponytail | BTP Society and Sara Lopez, to share tips and tricks on how to make the festive season shine with beautiful holiday hair.  And to celebrate the season of giving, this free live digital show will benefit the PBA Disaster Relief Fund with the Sam Villa company 100% matching the first $1,000 in donations raised during the show.  The merriment continues with 45% OFF all shears, and 40% OFF all electrics, brushes, combs and...

How to Create a Crown Braid with Ellen Devine

Learn how to create a whimsical, pretty crown braid style using a scarf with the amazing Ellen Devine, Sam Villa Ambassador. (New York, NY) – Scarves are still hot and sure to take on all the shimmer and glimmer of the upcoming festive season. Ellen Devine, Sam Villa Ambassador @ellendevinehair, breaks down one of the prettiest ways to wear a scarf seen all over TikTok. Check out the crown braid here. “A big square silk scarf works best, one that’s fairly large because you want it to pass your natural hair length when you braid,” explains Devine. How To: Crown Braid Brush hair with a Sam Villa Artist Series Finishing Brush to smooth,...

Halloween Hair: Tinseled Spider Web Tail

Tinsel came out years ago and most had to be applied strand by strand which was tedious and took a long time. Don't miss this amazing Halloween Hair How-To! Karla Valenzuela, Sam Villa Ambassador @kolor.me.karlaa, demonstrates two new installation methods that are much easier and faster. And with Halloween around the corner, it’s the perfect time to get creative with it. Watch it here: https://www.youtube.com/watch?v=ReN0czfdPys Aluminum tinsel can be left in the hair and washed, styled and manipulated with hot tools. Valenzuela says a multi-pack of 20 colors only costs about $10, so it’s a great add on service during the holidays. “Tinsel excites me because I have an...