Audrey Adrine Petrosyan has noticed that many people believe that our personal brand is solely based on our appearance and clothing. However, your personal brand is more about what people say about you when you're not in the room. Petrosyan explains how you can grow your brand.
Establishing your personal brand is important for your salon business - and it's not all about appearances. Substance counts. Here Audrey Adrine Petrosyan, salon professional cum journalist, makes suggestions on how your can grow your brand.
What can help you in establishing your personal brand? It's increasingly important to do so in today's...
Each holiday season, Oribe partners with artists and makers who elevate and celebrate our shared values of craftsmanship and storytelling into museum-quality works of art. For 2023, the brand has partnered with multidisciplinary artist and designer Louis Barthélemy with 'Eternal Rituals'.
Eternal Rituals brings to life Oribe's unique expression of heritage craftsmanship and vivid storytelling through seven limited-edition gift sets.
https://vimeo.com/877939237?share=copy
Based between Cairo, Marrakesh and also Paris, Louis Barthélemy centres his practice around the preservation and revival of traditional crafts, collaborating with artisans around the world and promoting their work to protect their livelihoods and ensure the continuation...
Diva Pro Styling is very happy to announce an agreement to become the exclusive supplier of electrical tools at the brand-new House of Sassoon, in London’s iconic Soho.
The new House Of Sassoon concept is a combined salon/academy/studio space, as well as the launch of an exclusive members club. There is also a dedicated ambassador programme. The collaboration will see the innovative and high-quality Diva Pro Styling products used to train and style some of the most fashionable and well-connected people in the hairdressing world.
One of the most fashionable and iconic creative centres of London
Meanwhile, there is a...
Takara Belmont is very happy to announce it's latest two new backwashes - the Yume Noble and the Yume iXi.
Heighten sensations of relaxation and wellness at the backwash. Discover these two new backwashes from Takara Belmont - the Yume Noble and the Yume iXi.
Yume Noble
Clients are always in search of haircare experiences that heighten sensations of wellness and luxury. Innovations in backwash equipment are making it possible for salons to meet this demand, exceed client expectations, and maximise their business potential.
Unsurpassed comfort, refinement and support
As world-leaders in backwash innovation, Takara Belmont sets a new benchmark for unsurpassed comfort...
This month sees the launch of Floomly, the next generation of salon software created by hairdressing industry business specialists. A profit focussed solution with a simple goal to support, coach and propel salon businesses and their financial success forward.
Floomly is the creation of Sam Austin-Smith, previous Managing Director at The Fantastic Hairdresser and daughter of its founder Alan Austin-Smith, one of hairdressing’s most respected business coaches and mentors.
As CEO and Founder at Floomly, Sam Austin-Smith shares, “Our core belief is that business data is worthless unless you know three things: what you need, how to find it and what...
For the Holiday 2023 Collection, Oribe collaborated with multidisciplinary artist and designer Louis Barthélemy.
At Oribe, every product embodies a commitment to design and artisanal craft. It's only natural that each holiday season, Oribe partners with artists and makers who share a love of craftsmanship and storytelling to create museum-quality works of art. In this way, the hair care company continues to reflect how the late Oribe Canales embraced the art of hairdressing.
For the Holiday 2023 Collection, Oribe chose to collaborate with multidisciplinary artist and designer Louis Barthélemy to bring to life a unique expression of heritage craftsmanship and vivid...
