28 January 2023
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Davines House & Academy in London

Davines, sustainable, professional hair care brand with an international presence in more than 90 countries will open their own Davines House & Academy in January 2023, based in King's Cross, Central London. With a square footage of over 4,600, the design for the Davines House & Academy came from interior designer Melody Weir. This was the same designer who launched the designs for Davines Group House & Academy Williamsburg, Brooklyn - New York.  Davines launched in the UK over 15 years ago. It has partnered with Ena Salon in London to train thousands of hairdressers across a diverse menu of...

Igora Cools by Schwarzkopf Professional

The new Schwarzkopf Professional Igora Cools shades are a dedicated range of new beautiful cool tones; ranging from enticing cendré to beautiful ash and jade, allowing hairdressers to create the most beautiful cool colour results – no matter what the client's hair base is. Igora Cools also uses a specific pigment combination that provides the desired level of neutralisation by counteracting any occurring warm undertones across every hair base. Achieve the desired level of neutralisation with the IGORA COOLS line extension, featuring 8 dedicated cool shades: IGORA ROYAL – 5 cool shades for permanent hair colour. IGORA VIBRANCE – 3 cool shades...

Hair Alchemy Strengthening Masque by Oribe

Oribe is expanding its award-winning Hair Alchemy Collection – created for fragile, breakage-prone strands with its new Hair Alchemy Strengthening Masque. This buttery soft treatment masque deeply conditions while fortifying hair from the inside out and is specially designed for those with inherently weak strands of all hair types. The intensely hydrating formula in the new Hair Alchemy Strengthening Masque restores elasticity to brittle locks and prevents breakage. It allows hair to grow longer, stronger and lustrously healthy. Clinical results show a 3x reduction in breakage after just one use.*  “Hair strength is such a big consumer concern,” says Michele Burgess, Executive...

Aveda Privacy Suite Opens in London

The AVEDA Lifestyle Salon & Spa, located in the heart of Covent Garden, London, has further enhanced its customer experience with the opening of a new and accessible Aveda Privacy Suite. It is now part of the flagship salon AVEDA Lifestyle Salon & Spa, located in the heart of Covent Garden. It opened in 2001 and is now home to more than 70 hair and beauty experts. The Aveda Privacy Suite offers guests the chance to relax during their appointment and receive the luxurious AVEDA experience. Designed to ensure that the salon is Hijab-friendly, the Privacy Suite is the perfect space...

Pravana’s Chromasilk Smokey Series: new possibilities!

Now it's possible to get smokey brown and blonde shades with Pravana's Chromasilk Permanent Creme Hair Color Smokey Series! Pravana is always striving to expand their the award-winning ChromaSilk Permanent Creme Hair Color Collection and others to empower colorists and stylists behind the chair. The company understands the importance of keeping up with the latest trends and keeping discriminating clients happy. So now those looking to eliminate warmth for a softer more sophisticated vibe this winter can reach for this latest launch. PRAVANA’s new ChromaSilk Permanent Creme Hair Color Smokey Series is perfect for balancing giving blondes an icier edge,...

Kaaral’s Bacò Color Collection

Kaaral's Bacò Color Collection delivers vivid, bright, and long-lasting colors for healthy, soft and glossy hair. Kaaral's Bacò Color Collection is the jewel in the Italian company's crown. This professional permanent hair color line includes more than 100 shades, it is dermatologically tested and ensures 100% grey/white coverage, with low ammonia concentration. Moreover, there is a complete line of complementary products to protect hair and extend the life of the color itself. All this to deliver vivid, bright, and long-lasting colors for healthy, soft and glossy hair. BACÒ COLOR COLLECTION: key ingredients To get such fantastic results, the Bacò Color Collection relies on two key...