18 July 2024
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Hair Hydration – Helping Clients Add Moisture

For most clients, a good hair day means hair that’s glossy, glowing and breakage-free – and that all starts with hair hydration. "As hairdressers we know the importance of hydrating hair," says Joico International Art Director, Bruno Marc Giamattei of Marc Antoni Hair. "However, more than ever we are putting a major focus on this as an industry, to ensure our clients see the best results and always maintain the healthiest hair possible." Here are Bruno's Recommendations for Optimum Hair Hydration Lightweight and Hydrating? Whether it’s the change in the seasons, or a holiday in the sun, dehydration often shows up...

IQ Lite Max: GA.MA’s Latest Innovation.

The IQ Lite Max is GA.MA Italy Professional's latest launch. The global hair tool leader is underscoring its position as an innovator in the professional hairstyling industry with this exciting masterpiece of beautiful Italian design. With its sleek, contoured shape that molds seamlessly into a stylist's hand, and a pistol grip-inspired design, it offers unparalleled comfort and balance. This allows precise control over the dryer for an exceptional styling experience. It’s time to bring Italian style and excellence to your salon. Style, class, and functionality The IQ Lite Max reigns as the best in style, class and functionality with a lightweight...

Futurestalgia: Goldwell’s Color of the Season

Futurestalgia is the name of Goldwell's second Colors of the Season installment in 2024. Futurestalgia: a compilation of eight saturated pastels with Peach Dream and Ashen Lavender tones as highlights. Inspired by the blend of the past and the future and, more specifically, feelings of seeking optimism ahead, Futurestalgia’s palette are colors that hold familiarity, but with a modern spin.  Encouraged by the concept of reliving lighter times of the past, Goldwell draws upon the emotion of nostalgia with these exclusive peach dream and ashen lavender shades. This trend invites individuals to leverage memories of bygone eras, while looking ahead.  “Goldwell reinvents...

Summer Hair Care Round-up

Our Summer Hair Care Round-up provides an overview of great products for keeping your hair beautiful and healthy when dealing with stress from the sun's UV rays, high temperatures, and more! Estetica's Summer Hair Care Round-up reminds you of products your hair needs to protect it from heat, brine, chlorine, and more frequent showering this season. From specific shampoos and conditioners to protective oils and how to maintain your color as fresh as possible. Take some advice from some of the best in the business! Cervando Maldonado, OLAPLEX Global Brand Ambassador "OLAPLEX is very beneficial to hair in warm weather and...

Color Round-up!

This Color Round-up offers an overview of the latest in color innovations by a variety of brands! See what's new and how to boost your in-salon color services and retail. For this color round-up, Estetica went to the some of the best in the business to see what the latest developments in color, bonding, and express services have to offer. Try these innovative products to keep your in-salon color service and retail game on point! Eufora Color Control Drops Eufora revolutionizes blonding with Color Control Drops, reigning in unwanted warmth and enhancing everything from lightener, oxidative color to conditioning masques. High-grade...

The Influence of OLAPLEX

The results are in! The influence of OLAPLEX services are is exactly what will give you the creative confidence you and your clients need. The influence of OLAPLEX is undeniable. What makes OLAPLEX so special? To start, it doesn’t matter what color line you use. OLAPLEX makes sure that whatever service you do, the hair is in its best possible shape, that it’s the strongest it can be and remains strong enough for ongoing treatments. This ensures safety for the professional behind the chair, and really lets you unleash your creativity! At the core of the influence of OLAPLEX and their...