28 May 2022
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Replenish, Not Replace with Oribe 

Oribe believes in big hair, but with and a small carbon footprint. One step towards this is to Replenish, Not Replace. Oribe has introduced new refill pouches for its most popular litre-size shampoos, conditioners and luxurious hand wash. Oribe joins its design heritage with its continued commitment to sustainable packaging. The new litre refill pouches use 71% less single-use plastic than the large-format litre bottles. This encourages reuse of the beautiful litre bottles and reduced carbon emissions in transport due to the compact format of the pouches. They also benefit from localised manufacturing, and reduce material into the waste stream. Replenish,...

Cali-Curl: the Industry’s Most Dynamic and Innovative Launch

Cali-Curl Beach Wave System and Cali-Curl Styling & Care is a breakthrough salon service brand founded by Kevin Hoye, Cali-Curl CEO The revolutionary new Cali-Curl Beach Wave Service is a new professional salon texture service. The system relies on innovative and patented waving tools and liquid technology that achieves beautiful beach waves, volume and lasting results. Cali-Curl, Inc. is a breakthrough salon service brand founded by Kevin Hoye, Cali-Curl CEO, a leader and inventor with creativity, integrity and drive. What makes this service so unique is that only takes 45-65-minutes. Even more importantly, this professional salon service treatment creates a look...

Farouk Systems taps Top Colorists for Digital Color Experience

Farouk Systems connected accomplished salon owners and colorists from across the US with its breakthrough beauty tech innovation: the LG CHI Color Master Factory. LG CHI Color Master Factory by Farouk Systems, Inc. is a color customization system designed to take the salon hair coloring process into the digital age. Eight colorists were hand selected for their expertise within the beauty industry, including Niki Diem Nguyen, Maribel Nunez, Lisa Giles, Lara Kadehjian, Rebecca Taylor, Daniel Mora, Gillian Garcia, and Abigail Bazzoli. Their social media influence alone reaches a combined total of over 2.2 million followers. The beauty pros travelled to the Farouk Systems, Inc. headquarters...

Colorgrace by Sens.ùs: Beautiful Refined Colour

20 years ago, Sens.ùs M3K colour was created. This has now evolved into Colorgrace. It maintains all the original characteristics that have made it one of the most popular colours in our industry. M3K has been part of the Sens.ùs story for over 20 years. It's a story of tradition, safety, trust, and femininity! The new M3K takes the name of a woman who has made the history in the world of beauty. It's how Sens.ùs wants to help women feel - truly splendid like a princesses. The name Grace deeply embodies the meaning of beauty as well as...

Vitality’s Brings You Care & Style Colore

Coloured hair needs specific care and attention to keep hair colour vibrant as long as possible. We know well that every woman wants her hair colour to remain bright, vivid and intense; just as it was when she left the salon.  Vitality’s brings you Care & Style Colore, the professional line for a bright and intense colour for longer. A smart and complete range. Exclusive ingredients and formulas, such as Chroma Power, favour the use of naturally derived and biodegradable raw materials. Environmentally friendly packaging offers high-performance solutions for professional results. CHROMA POWER What is it? Chroma Power is a molecule extracted from the...

Matrix introduces Vavoom! Freezing Sprays

Everyone loves a comeback! Matrix is thrilled to introduce their new and improved take on the classic Vavoom Freezing Sprays. These extra-firm hold finishing sprays freeze hair in place for up to 24 hours! Vavoom was first introduced by Matrix in 1988 and quickly became a cult-favorite amongst stylists for their highest hold formulas that freeze sleek and voluminous looks, keeping hair in place all day and all night. Vavoom Freezing Spray is available in two innovative formats to address the leading concerns that stylists hear from women, lack of volume and tendency to frizz: Freezing Spray Extra Hold provides an extra-firm hold formula with...