26 May 2022

USA
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2022 Wedding Looks: Nioxin and Alexandra Wilson partner up!

When it comes to 2022 Wedding Looks, Nioxin partnered with wedding hair stylist Alexandra Wilson to share hair care and styling tips that will help brides and wedding guests prepare for the big day. After so many delays and cancellations due to the pandemic, wedding celebrations are making a big comeback this year. 2022 is the year of the wedding and brides and guests are planning special wedding looks. With roughly 2.5 million planned weddings demand for venues, photographers, makeup artists, hair stylists and more have skyrocketed. Wedding hair stylist Alexandra Wilson agrees, “The 2022 wedding boom is real!...

Body Forward Glam Waves by Anna Peters

Learn how to create a whimsical style featuring body forward glam waves with Sam Villa ArTeam member Anna Peters. Anna Peters, Sam Villa ArTeam Member and owner of  re:TREAT Color + Hair Design Studio @annas_hair_retreat, says big beautiful glam waves are the most desired request among her clients. BUT, creating them requires a well thought out plan of what direction hair is going to fall and how to create a set that will support it to last all day.  Here are her tips. “I love working with the Sam Villa Artist Series 2-in-1 Marcel Iron and Wand because of the ability to transform it from...

Matrix introduces Vavoom! Freezing Sprays

Everyone loves a comeback! Matrix is thrilled to introduce their new and improved take on the classic Vavoom Freezing Sprays. These extra-firm hold finishing sprays freeze hair in place for up to 24 hours! Vavoom was first introduced by Matrix in 1988 and quickly became a cult-favorite amongst stylists for their highest hold formulas that freeze sleek and voluminous looks, keeping hair in place all day and all night. Vavoom Freezing Spray is available in two innovative formats to address the leading concerns that stylists hear from women, lack of volume and tendency to frizz: Freezing Spray Extra Hold provides an extra-firm hold formula with...

ECRU New York at Cosmoprof Worldwide 2022

ECRU New York welcomed global partners at Cosmoprof Worldwide 2022, that took place in Bologna, Italy from 28 April to 2 May. It’s Showtime! ECRU New York once again took to the skies to greet and welcome their new and current distribution partners at Cosmoprof Worldwide Bologna 2022. “It has been two long years since we have been here,” shared Mark DePasquale, Managing Director. “It was great to meet prospective partners and sit face to face with our current distributors. We are excited about the future of our industry and continuing our global expansion strategy.” ECRU New York’s prestige haircare collection...

Cheryl Tricoci, a leader in the world of beauty, loses her battle with cancer

The world of beauty mourns an iconic and inspirational leader with the passing of Cheryl Tricoci, wife and business partner of Mario Tricoci. A Chicago native and inspirational figure in the beauty industry, Cheryl Tricoci, died at her home on May 9, 2022. Cheryl was the wife of Mario Tricoci for 51 years. During this time worked tirelessly to complement her husband's talent for cutting and styling hair. It was her acumen and pioneering insight into the potential of the salon business that brought them outstanding success. Indeed, Cheryl envisioned spa services like facials and manicure becoming as important to clients...

A Guide to Cutting Short Hair

Sam Villa Ambassador Becka Bradshaw shares with us her inspiring, simple principles to create the perfect short hair. Few things make a stylist’s heart beat as fast as hearing that a guest wants to make a big change and take off a lot of length.  Short hair is blowing up right now and Becka Bradshaw, Sam Villa Ambassador @beckabradshaw, outlines a few simple principles to help guide stylists through the big cut! See it here! “Short hair has been and will continue to be a power move, a change to reclaim self and style… and an expression of freedom. It exudes confidence and can be effortlessly chic with the...