28 July 2021

USA
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Cosmoprof North America announces a New Series of Economic Equity Initiatives

New project by Cosmoprof North America in partnership with READY to BEAUTY, the disruptive multicultural think tank aimed at narrating a cross-cultural change with the beauty industry. As part of Cosmoprof North America’s (CPNA) ongoing commitment of supporting multicultural beauty entrepreneurs and brands, the award-winning exhibition is introducing a series of new initiatives which will include a partnership with READY to BEAUTY, the Industry’s First Global Think Tank for Multicultural Entrepreneurs & Brands. The first of many, this initial collaboration lays the foundation for a deeper understanding of economics of the Black/African American beauty market. Liza Rapay, Head of Marketing at...

Run-Through Detangling Shampoo by Oribe: perfect for quick summer styling!

Oribe Hair Care expands its shampoo collection with the addition of Run-Through Detangling Shampoo. Inspired by the company's popular Run-Through Detangling Primer leave-in spray, the softening shampoo adds instant slip and lightweight moisture for effortless combing and styling. “Hair naturally tangles when wet and the friction caused by lathering adds to the creation of these knots,” explains Michele Burgess, Executive Director of Product Development at Oribe. “By creating a product like Run-Through Detangling Shampoo that addresses detangling as part of this unique first step in caring for tangle-prone hair, we’re not only able to improve hair’s condition and make it...

Dimensional Blonde Curls: Tips for Blonde Finishing

Learn how to create the most amazing dimensional blonde curls with Lindsey Olson, Sam Villa Ambassador. When styling hair, dimension is crucial to accentuate texture and finish. It’s hard to see detail on extremely light monochromatic blonde, but the right balance of light and dark blonde tones together creates the perfect palette to capture light and reflect shine and curl pattern. Lindsey Olson, Sam Villa Ambassador @lindsey.marie.olson, offers tips for gorgeous blonde curls. “Having dimension in blonde hair allows texture to pop because the lighter parts have a darker background for contrast. It’s especially important to have that dimension at the...

Kao Salon Division announces New President: Dominic Pratt to succeed Cory Couts

Kao Salon Division announced that Dominic Pratt, formerly Vice President R&D, Skin Care Products Research, will succeed Cory Couts, Global President, Kao Salon Division in his role leading the Goldwell, KMS, Oribe and VARIS brands worldwide effective September 1, 2021. After nine years as Global President, based in Darmstadt, Germany, Couts will leave the company to return to his home country of the United States. Pratt has a long history in the Kao Salon Division, having led the division’s innovative R&D efforts, and as a member of the Executive Salon Lead Team for many years. Cory CoutsDominic Pratt Couts says, “I...

Shampooing your hair: how often is best?

Shampooing your hair should be the most basic of all routine activities, but is also one of the most important for keeping your hair healthy and looking its best and should be adapted to your hair type and scalp. Many hairdressers pride themselves on how seldom they wash their hair to create that amazing grip and texture so many guests lust after. “The truth is, why and when to shampoo hair depends on a couple variables, so you can’t just offer a one size fits all schedule to guests,” advises Sam Villa, Co-founderand Chief Creative Officer of Sam Villa and...

Hair transformation: Audrina Patridge’s blonde locks by Briana Cisneros

We are totally in love with the latest TV Personality Audrina Patridge’s hair transformation, created by Wella Professionals North America Ambassador Briana Cisneros! Briana worked with Audrina to achieve her blonde locks, see the formula below! Audrina Patridge hasn’t been able to change her hair color since last March while she was shooting 'The Hills' and was really looking to do something different. "When you go 15 months without changing your hair, blonde is the best choice to spice it up," said Audrina on her Instagram account. "I’m obsessed with how bright & vibrant the color is and my hair...