27 September 2021

Products
P

The importance of fragrance: introducing the Oribe Fragrance Collection

The importance of fragrance has played an essential role in the overall Oribe experience since its inception in 2008. And now the much-celebrated signature scent, Côte d’Azur, is joined by two new fragrances, Valley of Flowers and Desertland and an original packaging design. The importance of fragrances perhaps becaome general knowledge thanks to Marcel Proust and his "madeleine moment". Indeed, today everyone recognizes the ability of odours to spontaneously cue autobiographical memories: Many of these can be extremely vivid and affectively toned, corresponding to different times and places in our past. The Oribe brand has always focused on the importance of...

Think outside the box… for holiday retail opportunities

Think outside the box when it comes to holiday retail opportunities. Eufora is abandoning traditional holiday boxed gift sets for customizable, planet-friendly gift-giving. We all know it's still summer. But when it comes to holiday retail opportunities, you can never be too early or too original. So what can a stylist or salon owner do to gain a competitive edge and earn holiday retail dollars? Think outside the box! Eufora, a global leader in the manufacturing of professional hair care products, is helping salons prepare for a stellar holiday season. This year Eufora’s holiday campaign is dubbed “Believe”, and is...

Female Hair Loss: Survey Reveals 4 out of 10

Female hair loss is a major issue. More than four in ten women have suffered from it; despite millions believing it is something that ‘only happens to men’. With August being Hair Loss Awareness Month, Nioxin has recently carried out a survey to discover more about female hair woes. A study of 2,000 women aged 18 and over found that while 31 per cent experienced ‘mild’ hair thinning; nearly one in 10 have lost whole clumps of hair in one go or noticed bald spots. 79% of women admitted that their locks are a huge part of who they are. Furthermore,...

Revival ghd Trend Reveal

The end of lockdown marks a celebratory season of pure, unadulterated dressing up; also a return to big, bold and beautiful hair with the Revival ghd Trend Reveal. After life-changing experiences, we all need a return to good times – think 1920s flapper fashion and 1950s Hollywood pin-ups. Dressing up again feels like a unanimous decision. Finally, we’ve got something to celebrate, and a reason to make ourselves look fabulous. Bring on the Revival ghd Trend Reveal! Gorgeous hair is key to looking and feeling good. With salons back open it’s time to capitalise on clients’ desire to go out...

The Andis® GTX-EXO Trimmer: optimal visibility and performance

The new Andis® GTX-EXO Trimmer™ improves line of sight and detailing performance for salon and barbering professionals It may be the sleek and unique design of the new Andis® GTX-EXO Trimmer™ that immediately catches the eye. However, its the optimal visibility and performance when working on intricate styles that convince salon professionals. After all, this little wonder is guaranteed to offer crystal-clear sight lines while perfecting any fade or trim. In addition to this optimal visibility and performance, the Andis® GTX-EXO Trimmer™ packs a new GTX-Z Blade for improved results. The deep tooth blade has a pre-setting with an aggressive gap....

Andis Enters New Era of Rebranding

Andis® Company is the leading barbering, styling and animal grooming tools brand. Its mission is to empower users to create their way. Andis enters a new era by reimagining the end-to-end brand experience. Today, Andis enters a new era and also introduces a new positioning as a lifestyle brand that empowers creativity within. The organization will use unique visual storytelling to highlight those at the center of their business – the creators. Andis believes creativity makes the world a better place and also takes pride in developing tools and educational resources that help everyone create their way. Front and center...