14 May 2024

Products
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Denman’s Pink Crush Collection is Pretty in Pink!

Pretty in Pink is the perfect description for Denman's latest Pink Crush Collection of professional tools. Pretty in Pink is the best way to kick off the Spring/Summer season with a trio of Denman Professional tools. The Pink Crush Collection in blush pink with a shiny hot pink logo accent offers three high-impact favorites to keep your kit fashion forward. Choose from among three Denman faves to help you get some great looks like these! Denman D38 Pink Crush Detangling & Styling Paddle This paddle brush is perfect for speed wrap drying and comfortable detangling on all hair textures. The polished...

INNERJOI – Leading the way to sustainable haircare from JOICO

Naturally derived, clean and sustainable, JOICO’s NEW INNERJOI is the ideal product line for clients who are trying to make better choices for themselves, and the planet. NEW INNERJOI consists of four sub ranges – Strengthen, Hydrate, Preserve and Style. The focus is on giving clients healthy-looking, shiny hair that looks and feels stronger, while also ensuring the range is colour safe and free from parabens and mineral oil. But that’s not all – the NEW INNERJOI range is the perfect option for any client who has become more conscious of how their haircare choices affect their environment. Naturally derived JOICO INNERJOI is...

Ultimate Repair Mask by Wella Professionals – Damage Repair in 90 Seconds

Ultimate Repair Mask by Wella Professionals: Intense smoothing without over-weighing – and perfect for all hair types. A year ago, Wella Professionals launched Ultimate Repair a revolutionary line of products that has seen hair all around the world looking like never before. The challenge of achieving inside out repair for heavily damaged hair continues to be met, with the launch of the latest addition to your ultimate care routine: Ultimate Repair Mask. ULTIMATE REPAIR MASK This extraordinarily beneficial addition to the line uses adaptive technology to give hair personalised repair in response to each individual hair care and styling regime. This is...

Maraes: Kaaral’s 100% Vegan Certified Brand

Maraes, Kaaral's 100% vegan certified brand, is a combination of innovation, quality, and a commitment to sustainability. In a world where conscious consumerism is on the rise, beauty enthusiasts are seeking products that align with their values. Enter Maraes, the pride of Kaaral and a beacon of ethical beauty. This 100% vegan certified brand is a combination of innovation, quality, and a commitment to sustainability. Keeping up with market demands As the demand for cruelty-free and environmentally-friendly products increases, Maraes stands tall as a testament to the changing landscape of the beauty industry. With a mission to provide exceptional products without compromising...

Discover IGORA ZERO AMM from Schwarzkopf Professional

IGORA ZERO AMM now makes ammonia-free permanent coloration options all available under the IGORA legacy brand. IGORA ZERO AMM is Schwarzkopf Professional's permanent coloration line, free from ammonia and fragrance, for a pleasant client experience and natural-looking true-to-tone color results. It’s formulated with Phytolipid Technology, features a vegan formula** and is even wrapped in sustainable packaging. The Benefits IGORA ZERO AMM offers in-salon service experience, free from fragrance or ammonia, providing: A competitive selection of 46. All IGORA ZERO AMM formulas are specially designed to be used with IGORA ROYAL Oil Developer or IGORA VIBRANCE Activator Gel/Lotion. Formulated with Phytolipid Technology, a blend of...

Pegasus Combs: collaborating with extraordinary hairstylists

Pegasus Combs and Estetica Hair renew a successful partnership with international ambassadors. The 2023 collaboration between Estetica network and Pegasus focused on the creation of 60 reels and original “how-to” contents. These were then published on social channels and collected under the hashtag #EsteticaCrew, demonstrating the performance and quality of these combs produced in India and used by stylists worldwide.The project gave the brand very high visibility, totaling more than 2.5 million impressions on Instagram and Facebook. Furthermore, the engagement of thousands of followers enabled them to learn from pro tips and secrets from extraordinary hairdressers. In 2024, the the...