27 July 2024
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National Blonde Day a success!

The National Blonde Day celebration in Los Angeles featured Schwarzkopf and Margaret Joseph. Schwarzkopf & Margaret Josephs celebrated National Blonde Day on Friday, May 31st with "The Marge" at the Grove. Margaret came together with her right hand man and stylist of choice, Julius Michael. Julius is a trailblazer and trendsetter in the beauty industry. Indeed, celebrities rely on Julius to help them create their glamorous style. Why? Mostly because Julius is a renowned master of extraordinary color, highlights, and Balayage techniques. At the event, the celebrity stylist generously revealed Margaret Joseph's blonde formula, hair secrets, and more. Getting the blonde you want! The Schwarzkopf National Blonde Day event featured a...

LIFT your LIFE with Schwarzkopf Professional!

LIFT by Schwarzkopf Professional celebrates the inaugural event of this transformative journey for the hairdressing industry, centered on the theme “Own Your Story.” The LIFT your Life inaugural event was held at Hudson Loft in Los Angeles on May 19 - 20, 2024. Schwarzkopf's LIFT hosted a sold-out crowd of 230 hairstylists, distributors, new partners, and key accounts. They all came together to kick off the event series! Together they empowered community-building and relationship-building as they listened to the stories of esteemed hairdressers in two days of inspiration and connection. All about LIFT LIFT your Life is more than just an event series. It's...

Rooted Rose Gold Radiance with Pravana 

“Rooted Rose Gold” by Pravana Global Artistic Mentor Ashley Krupa Berg is the perfect summer refresh trend! This Rooted Rose Gold is a radiant alternative to refresh your look as summer approaches. PRAVANA Global Artistic Mentor Ashley Krupa Berg shares her how-to for this “Rooted Rose Gold” makeover - a warm, sophisticated alternative to traditional summer blondes. Ashley relies on Pravana's ChromaSilk HydraGloss professional hair color. Pravana artists are always leading trendsetters in color! “I was really inspired to create a rose gold look because warmer blondes are trending right now. It’s so refreshing!” says Berg. “I loved working on her...

Silver Peekaboo Edge by CHI: How to…

The Silver Peekaboo Edge by CHI seamlessly blends sleek silver blonde with a subtle black peek-a-boo accent. The Silver Peekaboo Edge by CHI starts with a silver blonde base. It exudes a refined charm, while the black ribbon in the bang area creates an unexpected twist, revealing an edgy side. This bold juxtaposition of colors is perfect for the modern man who seeks a look that's confident, dynamic, and truly unforgettable. Get the Look! Color and Toning Formulas 1: CHI Bleach and Shine with 20 volume CHI Color Generator, using a 1:1-1/2 ratio and add 3 pumps of CHI Royal Treatment Bond...

LIFT your LIFE!… with Schwarzkopf Professional!

LIFT your Life by Schwarzkopf Professional is more than just an event series! It's a transformative journey for the hairdressing industry where you can learn how to “Own Your Story.” LIFT is more than just an event series. It's a transformative journey for the hairdressing industry centered on the theme “Own Your Story.” As professionals gather, we challenge them to embrace their unique narratives. We celebrate the emotional journey of hairdressers and the profound impact they have on their clients and peers. All in recognition of the need to LIFT one another up. Through LIFT, Schwarzkopf Professional aims to foster connections,...

Passionate Profit – Secret Sauce for Successful Salons from The Fantastic Hairdresser

Alan Austin-Smith founded The Fantastic Hairdresser brand, which became the leading support and education company in hairdressing. He is about to travel the UK and Ireland hosting one-day seminars - Passionate Profit - revealing the winning formula for running a successful salon business.  Alan approaches the two key ingredients passion + profit = the secret sauce. Passionate Profit will tour major cities nationwide with the first in Glasgow on 22nd May and running all the way until the finale on 12 November in Cambridge.  This essential event will explore the idea that successful businesses cannot thrive on passion alone, but...