21 April 2024

Discover IGORA ZERO AMM from Schwarzkopf Professional

IGORA ZERO AMM now makes ammonia-free permanent coloration options all available under the IGORA legacy brand.

IGORA ZERO AMM is Schwarzkopf Professional’s permanent coloration line, free from ammonia and fragrance, for a pleasant client experience and natural-looking true-to-tone color results. It’s formulated with Phytolipid Technology, features a vegan formula** and is even wrapped in sustainable packaging.

The Benefits

offers in-salon service experience, free from fragrance or ammonia, providing:

  • A competitive selection of 46. All IGORA ZERO AMM formulas are specially designed to be used with IGORA ROYAL Oil Developer or IGORA VIBRANCE Activator Gel/Lotion.
  • Formulated with Phytolipid Technology, a blend of natural micronized oils and optimized pigment mixes for ideal color and care experience.
  • Crafted with optimized pigment mixes for natural true-to-tone color results.
  • Free from ammonia dual application possibilities when paired with IGORA VIBRANCE.
  • Wrapped in sustainable packaging (100% recycled aluminum tube, 100% recycled plastic cap and min. 92% recycled paper folding box)
*Color performance compared to IGORA ROYAL
**Free from animal derived ingredients

Zero Ammonia for Precise Color Results

IGORA ZERO AMM offers the same reliable performance as the rest of the IGORA family, just minus the ammonia:

  • Natural-looking, true-to-tone results with up to 100% white hair coverage
  • Improved color direction, coverage, and neutralization***
  • Improved high-lift color performance***
  • Up to 3 levels of lift (10-series)
*** vs prior Essensity permanent hair color

Moreover, the formula featuring Phytolipid Technology contains a blend of micronized oils and optimized pigment mixes, to help with equal pigment penetration from roots to ends:

  • The micronized oils, a blend of Grape Seed Oil and Apricot Kernel Oil, help to improve the color performance for long-lasting true-to-tone color results.
  • Infused with Omega 9 unsaturated fatty acids, the oils envelop the hair to support the moisture balance inside.

Enhanced salon services

Highlift & Refresh

Utilizing the dual application method, this salon service blends IGORA ZERO AMM shades to reliably high-lift and neutralize in one application. This means a refreshed blonde look that offers natural-looking, true-to-tone results.

Cool Balayage

Now you can get a classic, cool balayage look crafted with the use of BLONDME lightening products, followed by toning with IGORA ZERO AMM. Thanks to expert neutralization, the lifted sections blend perfectly with the rest of the hair. The result is a cool, trendy finish with face-framing impact.

White Hair Coverage

This service is ideal for mature salon clients or anyone with white hair who desire a more blended look. Make the most out of the IGORA ZERO AMM reliable performance to cover up to 100% of white hair.


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