30 May 2023

Are you ready for THIS? Glow-in-the-Dark with VIVIDS

Are you ready to get an incredible, show-stopping haircolor on your clients? With the rising popularity of the backlight and glow-in-the-dark hair trends, PRAVANA’s VIVIDS NEONS are in the spotlight!

VIVIDS NEONS are semi-permanent, direct dyes and for NEONS to be their most vibrant, the hair must be pre-lightened to the recommended level prior to application, ideally a level 10 for best results. Be sure to arm clients with the VIVIDS Color Protect aftercare line, a specially formulated sulfate-free shampoo, conditioner and Sealing Spray to help keep these colors vibrant. Plus the products contain lightweight sunscreens to help protect strands from the damaging effects of the sun.

  • Credits
    Custom-colored wig: Darnell Wold (@hairhegoes) of Powder Room D (@powderroomd)
    Model: Caisa Airmet (@caisadilla)
    Photo: Huck Hinshaw (@pleasantlycavingin)


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