4 February 2023

“Viva Magenta”: Pravana’s got it!

“Viva Magenta”, Pantone’s new Color of the Year for 2023, is a vibrant tone that spurred Pravana artists to meet the challenge!

When Pantone named Viva Magenta 18-1750 as the Color of the Year for 2023, they described it as vibrating with vim and vigor. Most would recognize it as a shade of red, a “hybrid” – that represents exuberance and joy. When the news was published, we could only imagine Pravana color artists meeting it with something like, “Challenge accepted!”

Blanco’s Vivi Magenta “Project”

PRAVANA is a company that specializes in creative color. If anyone can help stylists recreate the Pantone Color of the Year, we can. We have all the tools necessary to support stylists in creating a fully customized color to ensure your clients achieve their color fantasies,” shares Blanco.

As PRAVANA Senior Artistic Educator George Blanco (@GeorgeeBlancoo) notes, “Magenta is a fantastic color! It’s bright, vibrant, and flexible enough to go well with any skin tone. Much like red, it is for those of us who want to be noticed. It’s bold. It’s bright. It’s eye-catching.

Indeed, further inspired by Viva Magenta‘s manifestations in nature, Blanco came up with this spectacular “Project Rose” look.

Application:
1. Prep the hair with PRAVANA’s Purify & Revive PRIME to diminish any minerals that can cause lighteners to puff or swell.
2. Pre-lighten using your favorite global blonding technique and PRAVANA Pure Light Power Lightener + 3 parts PRAVANA 20 Volume Creme Developer.
3. Process up to 55 minutes checking every 5 to 10 minutes until you reach a Level 8.
4. Once you have reached 70% of the lift, apply the same lightening formula to the ends to brighten them.
5. Shampoo with PRAVANA’s Intense Therapy Cleanse and apply PRAVANA’s Silk Degrees Prep & Treat for 5 minutes.
6. Dry the hair completely.
7. Apply the custom ChromaSilk VIVIDS Formula (20g Wild Orchid + 20g Magenta + 20g Sunstone + 5g Red + 5g Garnet) from roots to ends.

Pro Tip: Use the “3-Inch Rule” when applying VIVIDS generously in a vertical motion and a horizontal motion to both sides of the hair reloading your brush every 3 inches.
8. Process 30 minutes at room temperature.
9. Rinse with cold water and high water pressure until the water runs clear and apply PRAVANA’s Color Protect Condition.
10. Rinse and style as desired.

The Jessica Rabbit

Becky Betts (@The_Blonding_Rebel), PRAVANA Senior Artistic Educator went for a saturated two-tone lush look for this client. With this length, it was an easy to get this sultry femme fatale style. Then who wouldn’t want nails to match?

Application:
1. Prep the hair with PRAVANA’s Purify & Revive PRIME to diminish any minerals.
Pro Tip: 85% of households have minerals that can cause lighteners to puff and swell.
2. Pre-lighten using a free-hand open-air balayage technique and PRAVANA Pure Light Ultra Lightener + 3 parts PRAVANA 20 Volume Creme Developer.
3. Process up to 55 minutes checking every 5-10 minutes until you reach a Level 7/8.
4. Shampoo with PRAVANA’s Intense Therapy Cleanse and apply PRAVANA’s Silk Degrees Prep & Treat for 5 minutes.
5. Rinse and dry the hair completely.
6. Mix ChromaSilk VIVIDS 60g Red + 60g Wild Orchid + 3g Blue and apply roots to ends.

Pro Tip: Use the “3-Inch Rule” when applying VIVIDS generously in a vertical motion and a horizontal motion to both sides of the hair, reloading your brush every 3 inches.
7. Process 30 minutes at room temperature.

Boysenberry Split

No, this is not some new recipe for a holiday dinner desert! But it’s so delicious that it could be! For this client, Betts opted for a split look. In this way, she kept the client’s rich dark brown on half of the head. The result is that the contrast with Viva Magenta is rich and spectacular!

Custom ChromaSilk VIVIDS Formulas: Green Formula: PRAVANA ChromaSilk VIVIDS 30g Green + 2g Black Additive Magenta Formula: PRAVANA ChromaSilk VIVIDS 30g Red + 30g Wild Orchid + 3g Black Additive.

Application:
1. Prep the hair with PRAVANA’s Purify & Revive PRIME to diminish any minerals.
Pro Tip: 85% of households have minerals that can cause lighteners to puff and swell.
2. Divide the hair in half by taking a parting from nose to nape.
3. Pre-lighten the right side using your favorite global blonding technique and PRAVANA Pure Light Ultra Lightener + 3 parts PRAVANA Zero Lift Creme Developer.
4. Process up to 55 minutes checking every 5-10 minutes until you reach a Level 9.
5. Shampoo with PRAVANA’s Intense Therapy Cleanse and apply PRAVANA’s Silk Degrees Prep & Treat for 5 minutes.
6. Rinse and dry the hair completely.
7. On the left side, apply 30g ChromaSilk Creme Hair Color 1N + 45g PRAVANA 10 Volume Creme Developer from roots to ends.
8. On the right side, apply the VIVIDS Green Formula underneath the occipital bone in the back and apply the VIVIDS Magenta Formula to the remaining hair, both from roots to ends.
9. Process 30 minutes at room temperature.
10. Rinse with cold water and high water pressure until the water runs clear and apply PRAVANA’s Color Protect Condition.

Vivid Magenta Combos!

Tash Gagnon (@TashPotatoes_Hair), PRAVANA Canada Mentor created two inspired combinations with hues that complemented Viva Magenta perfectly to evoke natural physical phenomena.

Indeed, Magenta Sunset blends magenta, pink, and orange highlights for a picture perfect “sunset” on a client who desperately needed to refresh and update her blonde service.

Custom ChromaSilk VIVIDS Formulas: PRAVANA ChromaSilk VIVIDS 55g Magenta + 25g Garnet; PRAVANA ChromaSilk VIVIDS 45g Orange + 30g Sunstone + 20g Magenta; PRAVANA ChromaSilk VIVIDS 30g Pink + 35g Magenta + 35g Clear-Dilute.

Application:
1. Prep the hair with PRAVANA’s Purify & Revive PRIME to diminish any minerals that can cause lighteners to puff or swell.
2. Pre-lighten using your favorite global blonding technique and PRAVANA’s Pure Light Power Lightener + 3 parts PRAVANA 20 Volume Creme Developer.
3.Process up to 55 minutes checking every 5 to 10 minutes until you reach a Level 8.
4. Shampoo with PRAVANA’s Intense Therapy Cleanse and apply PRAVANA’s Silk Degrees Prep & Treat for 5 minutes.
5. Dry the hair completely.
6. Apply the custom ChromaSilk VIVIDS Formulas taking vertical panels and alternating the shades.

Pro Tip: Use the “3-Inch Rule” when applying VIVIDS generously in a vertical motion and a horizontal motion to both sides of the hair reloading your brush every 3 inches.
7.Process 30 minutes at room temperature.
8. Rinse with cold water and high water pressure until the water runs clear and apply PRAVANA’s Color Protect Condition.

Tash #2

But why stop here? Tash decided to go for the ultimate combination: the Kaleidoscope! In order to get this look, she combined mango, violet, and burgundy, and magenta shades.

Application:
1. Prep the hair with PRAVANA’s Purify & Revive PRIME to diminish any minerals that can cause lighteners to puff or swell.
2. Mix 45g ChromaSilk Creme Hair Color 5.7 + 20g ChromaSilk VIVIDS Everlasting Poison Berry + 98g 20 Volume and apply as a base color.
Pro Tip: ChromaSilk VIVIDS Everlasting shades are permanent color that give you “VIVIDS-like” results on their own or when added to ChromaSilk Creme Hair Color shades.
3. At the same time, pre-lighten some of the midlengths-ends and the face frame using your favorite balayage technique and PRAVANA’s Pure Light Power Lightener + 3 parts PRAVANA 10 Volume Creme Developer applying the base color to those you are not choosing to lighten.
4. Process 30 minutes at room temperature or longer until the ends reach a Level 9.
5. Shampoo with PRAVANA’s Intense Therapy Cleanse and apply PRAVANA’s Silk Degrees Prep & Treat for 5 minutes.
6. Dry the hair completely.
7. Apply ChromaSilk VIVIDS Magenta, Aquamarine and Yellow
to the pre-lightened pieces taking vertical panels and alternating the shades.

Pro Tip: Blending VIVIDS shades together creates additional shades i.e. Magenta + Aquamarine = Purple.
8. Process 30 minutes at room temperature.
9. Rinse with cold water and high water pressure until the water runs clear and apply PRAVANA’s Color Protect Condition.

George’s Pro Tip!

In conclusion, George Blanco reminds colorists, “To achieve a specific color, you must first create a clean canvas. This means that learning how to properly lighten the base to the appropriate level is vital. Once you’ve prepped the canvas correctly, the color goes on perfectly.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!

Search