22 February 2024

Wella ICONS – the Brand New Learning Platform


Wella ICONS will deliver live content in the form of a look and learn session. This will be streamed on a regular monthly basis, by some of Wella’s leading artists. The interactive platform will encourage subscribers to collaborate, network and share knowledge – giving many hairdressers the chance to truly engage with other creatives, without having to travel. However, for those that would prefer to attend the Livestream event in person, tickets are available to subscribers who wish to watch the session live in the Wella Studio.

There are three subscription levels available, starting from just £4.50 a month. Furthermore, Wella ICONS is available to all hairdressers who want inspiration from some of Wella’s greatest artists. Live sessions will be in a look and learn format with live models to truly bring the techniques to life. Topics include Texture by Jordanna Cobella, Advanced Cutting by Akin Konizi from HOB, Fashion Week Colour from Brad Baker and Social Media Hair by Fergal Doyle.   

“Wella ICONS offers incredible value for money as well as giving hairdressers the opportunity to see some of the greatest hairdressing talent live at work, in an educational environment that allows them to engage, ask questions and thoroughly embrace the live session. Wella Professionals has always been famous for its exceptional education and this platform takes our portfolio to a whole new level,” says Allison Hargreaves , Associate Director Education Operations.

CLICK HERE to find out more information on Wella ICONS


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