26 February 2024

Kidhood Collection by Sassoon Academy

Enter the era of PermaYouth, an age of age-denying where the traditional boundaries between adolescent and adult have eroded. In uncertain times we look back with nostalgia to a past that we’ve already lived when there was no pressure, just play. 

Kidhood, the latest collection from Sassoon Academy subverts the world of the adolescent by mashing up the most radical elements of today’s teenage cool.

Isolated Heroes; the isolated heroes of intersex merge as one in a monochromatic world of stripped back utility. Taking inspiration from the fourth sex experimentation of Raf Simons, a fashion designer obsessed with the undefined state of adolescence, Sassoon Academy presents G.I Joe and jarhead mohawks in carbon grey mixed with zipped edge bobs in cool brown and flat red.

Courtney; grunge goddess and style icon Courtney Love inspires a new take on rock chic. Her 1990s Seattle-thrift store meets Riot Grrrl look mixed satin baby-doll dresses with heavy boots, sparkling tiaras with wild hair and smudged red lipstick. Here, head-hugging layers and heavy fringes in festival faded pink flaunt high vis roots in bright red and orange.

Hyper-Romance; the candy sweet cutesters or ‘idol’ groups of South Korean K-Pop have saturated the market with their bubblegum sound, drilled choreography, glossy image-construction and day-glo fashion. Sassoon takes a touch of K-Pop and mixes it with the tetris cubes of an eighties arcade. The result is a combination of illusive tapered shapes, Erte fringes and chaotic combinations of cyclamen, violet and mauve.

  • Credits
    Hair: The Sassoon International Creative Team, led by Mark Hayes, International Creative Director
    Makeup: Daniel Koleric
    Styling: Lucie Perrier
    Photo: Colin Roy


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