21 June 2024

JOICO Blonde Life Demi Gloss Steel Shades & SilverLight Lightening Powder

Take your blondes to the next level of cool by pairing JOICO Blonde Life’s NEW Titanium and Blue Violet Demi Glosses with NEW JOICO Blonde Life SilverLight Lightening Powder. They’ll help you deliver the ultimate in cool blonde results.

JOICO Blonde Life

New JOICO Blonde Life Demi Gloss Steel Shades

JOICO Blonde Life

Meet the new JOICO Blonde Life Demi Gloss Steel Shades – the Titanium and Blue Violet series. These have been developed to help achieve a cool blonde result:

NEW Blue Violet

JOICO Blonde Life

NEW Blue Violet shades help deliver a cool iridescent and pearl blonde result on lighter tones. At the same time they fight unwanted brassy orange and yellow tones on blondes.

NEW Titanium

JOICO Blonde Life

NEW Titanium shades are designed to provide a range of silver/steel/grey/smoky tones for the JOICO Blonde Life Demi Gloss collection.

Here’s why you’ll love them

This silver inspired range of Demi Glosses don’t just banish brass and allow you to personalise your blonding service quickly and easily — they also leave hair feeling soft, hydrated, and strong in the process.

  • Developed to help achieve a cool blonde result.
  • Builds bonds for strong blondes.
  • One formula tones, glazes & glosses.
  • Helps refresh dull-looking, brassy blonde hair.
  • Intermixable shades, for customizable results in one step.
  • Ideal viscosity for drip-free bottle application.
  • Ammonia-free formula.
  • pH balanced for optimal color performance.
  • Leaves hair feeling conditioned – even on damaged, color-treated or bleached hair.

JOICO Blonde Life SilverLight Lightening Powder

JOICO Blonde Life

Icy blondes in hot demand? Play it cool with the NEW JOICO Blonde Life SilverLight Lightening Powder – a  powder lightener with Charcoal that helps offset brassy tones whilst processing. Get ready to ‘steel’ the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-trend cool blondes.

JOICO Blonde Life

This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.

Here’s why you’ll love it

Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With this fast-acting, charcoal-infused powder lightener from JOICO, it’s easy to keep blonde hair, cool.

  • Helps prime hair while processing to create on-trend cool blonde hair.
  • Charcoal-infused formula helps offset brassiness while processing hair.
  • Lifts and primes while processing, for cool blondes.
  • Delivers up to 9+ levels of lift!
  • Builds bonds for strong blondes.
  • Does not transfer when rinsing.
  • Protects hair and reduces styling breakage by over 54%*.
  • Strengthens hair, making it 2x more resistant to breakage*.

*Against combing breakage on damaged hair; when used with JOICO Blonde Life Brightening Masque vs. a non-conditioning bleach.

NEW JOICO® Blonde Life Demi Gloss Blue Violet and Titanium shades and SilverLight Lightening Powder are available as of June 2024. For more information, please visit www.JOICO.eu  to find out where to buy and then share your #hairjoi online with #blondelife.


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