21 April 2024

INNERJOI – Leading the way to sustainable haircare from JOICO

Naturally derived, clean and sustainable, JOICO’s NEW INNERJOI is the ideal product line for clients who are trying to make better choices for themselves, and the planet.

NEW INNERJOI consists of four sub ranges – Strengthen, Hydrate, Preserve and Style. The focus is on giving clients healthy-looking, shiny hair that looks and feels stronger, while also ensuring the range is colour safe and free from parabens and mineral oil. But that’s not all – the NEW INNERJOI range is the perfect option for any client who has become more conscious of how their haircare choices affect their environment.


Naturally derived

JOICO INNERJOI is a 100% vegan range centered on naturally derived and non-animal tested products. The entire range is comprised of formulas containing 86%-98% natural derived ingredients.


As a consumer, becoming more sustainable can often feel like a minefield. JOICO is committed to doing its part to help.

All INNERJOI retail size shampoos and conditioners are bottled in 95% recovered and recycled Social Plastic – plastic that is reformed and reintroduced into the global supply chain. Not only does this help fight plastics going into the ocean, it also supports communities in need.

Another area of focus is the use of upcycled ingredients. All INNERJOI products contain Olive Ester and Vegan Protein. Give colour-treated hair the care it craves! Enriched with Raspberry Seed Oil and Beetroot Extract to defy fading, this range comprises Shampoo, Conditioner, and a gorgeous Protective Milk. The INNERJOI Hydrate range contains Apple Extract and Aloe Vera to ensure your hair is left feeling hydrated after washing. Then, in the INNERJOI Strengthen line, you’ll find Coconut Oil and Abyssinian Oils to help repair damaged hair. 

When it comes to styling, the INNERJOI Style range is formulated with Avocado Oil and Magnesium Salt to ensure easy styling. 

Let’s Meet the INNERJOI Range:


For hair that needs a loving dose of repair and hydration, Strengthen features a luscious blend of Abyssinian and Coconut Oils to sooth and protect damaged hair against future breakage. Includes Shampoo, Conditioner and a fortifying Masque.


This is the range for anyone craving hydration and hair that feels soft and looks shiny with a scalp that’s clean and fresh. Comprised of Shampoo, Conditioner and a hydrating Detangler, it’s perfect for curly clients too.


Give colour-treated hair the care it craves! Enriched with Raspberry Seed Oil to defy fading, this range comprises Shampoo, Conditioner and a gorgeous Protective Milk.



Neatly comprised of two stand-out styling products, this sub range is all about making styling easy. Choose from a texture-enhancing Salt Spray or the divine Blowout Créme to keep hair soft and natural-looking.

CLICK HERE TODAY to find out more about JOICO INNERJOI


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!