Celebrating Aveda’s global artistry merged with the avant garde approach of the Van Michael Salon Team, the Vortex Collection introduces a unique approach to colour and technique for 2024.
Aveda announces its latest artist collaboration – the Vortex Collection – in partnership with the Van Michael Salon Team. Emerging from the depths of swirling shadows, this avant-garde collaboration transcends the boundaries of conventional hairstyling and colour, ushering in a whirlwind of intensity as well as creative ingenuity.
Soft, Fluid Dimension
“We changed our perspective with this collection—we usually look downward at the guests in our chair, but here we focused from the bottom up to the top, and layering colours to create soft, fluid dimension,” said Ashley McCarty, Co-Director of Hair Color for the shoot and Van Michael Salons.
Each look in the Vortex collection is a mastery, drawing inspiration from the hues of an unsettled sky. While evoking moody charcoal, slate grey, deep lilac and reflective silver, these dynamic patterns with powerful upward motion conjure fleeting images of lightning piercing through clouds. The result is a collection that pulsates with life, an electrifying display of hair colours and shapes that seem to possess an untamed, wild energy, effortlessly defying gravity with an air of untamed grace.
Creative Directors: ANTOINETTE BEENDERS HANNAH RUTH EVANS Co-Directors, Hair Colour: JOEY HOOTEN ASHLEY MCCARTY Hair Colour: MICHAEL CASSIDY Hair Cut: DANIEL HOLZBERGER JEFFREY GOLDENSTEIN BRANDON DARRAGH Texture Director & Style: KENNETH DAWSON Texture Director & Hair Colour: NEVADA BLUE Hair Styling: CHRISTY HUBBARD GINGER ROWLAND Make-up: PETER PHUNG Wardrobe Stylist: CLAIRE NEVIASIER Photographer: LAUREN KRYSTI Photo Assistants: HARVY MOON GREG SCHAAL Production Manager: JAY POLLARD Graphic Designer: CHRIS LARSON Writer: MARY ARMSTRONG