23 June 2024

LIFT your LIFE with Schwarzkopf Professional!

LIFT by Schwarzkopf Professional celebrates the inaugural event of this transformative journey for the hairdressing industry, centered on the theme “Own Your Story.”

The LIFT your Life inaugural event was held at Hudson Loft in Los Angeles on May 19 – 20, 2024. Schwarzkopf’s LIFT hosted a sold-out crowd of 230 hairstylists, distributors, new partners, and key accounts. They all came together to kick off the event series! Together they empowered community-building and relationship-building as they listened to the stories of esteemed hairdressers in two days of inspiration and connection.

All about LIFT

LIFT your Life is more than just an event series. It’s a transformative journey for the hairdressing industry and centered on the theme “Own Your Story.” As professionals gather, Schwarzkopf challenges them to embrace their unique narratives. The focus is on celebrating the emotional journey of hairdressers and the profound impact they have on their clients and peers. Recognizing the need to LIFT one another up. The aim is to foster connections, recognizing the artistry and empathy inherent in their work and daily lives. The ultimate goal is to empower hair professionals to shape the future of the industry together. 

A who’s who of LIFT your Life stars

Two days of LIFT featured a stellar roster of hair industry stars to engage and inspire those present.

Photos by: Kaley of Smith House Photo


  • September 22 & 23, 2024 | Chicago: Discover greatness at our Chicago event! Meet our newest hairdressing icon partner. Dive into inspiring discussions that spark action, elevate well-being, and cultivate resilience in our enriching two-day workshop for mind and body.
  • November 3 & 4, 2024 | Austin, TX: Calling all hairdressers to our Austin event. This two-day extravaganza will be unlike any other!  Immerse yourself in a festival atmosphere filled with industry icons, interactive workshops, captivating art, live music, and a vibrant community spirit.  Discover new hair inspiration as you share your story and ideas. Join us in rewriting the next chapter of Schwarzkopf Professional history together! 


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