21 June 2024

LIFT your LIFE!… with Schwarzkopf Professional!

LIFT your Life by Schwarzkopf Professional is more than just an event series! It’s a transformative journey for the hairdressing industry where you can learn how to “Own Your Story.”

LIFT is more than just an event series. It’s a transformative journey for the hairdressing industry centered on the theme “Own Your Story.” As professionals gather, we challenge them to embrace their unique narratives. We celebrate the emotional journey of hairdressers and the profound impact they have on their clients and peers. All in recognition of the need to LIFT one another up.

Through LIFT, Schwarzkopf Professional aims to foster connections, recognizing the artistry and empathy inherent in their work and daily lives. The goal is to empower them to shape the future of the industry together. 


  • WHEN: May 19 – 20, 2024
  • WHERE: Hudson Loft, 1200 South Hope Street, Los Angeles, CA 90015
  • ABOUT: Don’t miss our inaugural event in Los Angeles, where distributors, new partners, and key accounts are invited to kick off our exciting series! Experience the empower of community-building and relationship-building as we listen to the stories of esteemed hairdressers. Get ready for two days of inspiration and connection!  
    • Headliner & Industry Icon: Chris Appleton, Schwarzkopf Global Color Ambassador
    • Keynote Speaker: Alli Webb, Founder of Drybar
    • Emcee & Moderator: Amy Jo Martin, Human Connection Specialist
    • Schwarzkopf Professional:  Michelle Chandler/General Manager for SKP & Alterna Haircare, Patricia Nicole/SKP Artistic Brand Ambassador, and SKP Digital Brand Ambassadors Carly Zanoni and Brendnetta Ashley


September 22 & 23, 2024 | Chicago: Discover greatness at our Chicago event! Meet our newest hairdressing icon partner and dive into inspiring discussions that spark action, elevate wellbeing, and cultivate resilience in our enriching two-day workshop for mind and body.

November 3 & 4, 2024 | Austin, TX: Calling all hairdressers to our Austin eventa two-day extravaganza unlike any other!  Immerse yourself in a festival atmosphere filled with industry icons, interactive workshops, captivating art, live music, and a vibrant community spirit.  Discover new hair inspiration as you share your story and ideas, joining us in rewriting the next chapter of Schwarzkopf Professional history together!

Register here!


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!