‘Dreamsicle’ by George Alderete captures the essence of soft pastels and vibrant tones while evoking the imagery of flowing, soft, romantic textured hair.
The latest collection by renowned hair artist George Alderete conveys a dreamy, playful approach to hair color that blends gentle hues with strong, energetic pops of color. A whimsical approach to hair color & finishing.
George is a renowned Master Haircolorist, an award-winning Global Hair Color educator, and a Celebrity Colorist. Add his role as the Creative Color Ambassador for Keune Haircosmetics North America; his editorial and television contributions. Including Vogue, Self, Marie Claire, InStyle, The Hills, and The Tyra Banks Show, and you have just a glimpse into George’s contribution to the Beauty Biz. Alderete is driven by a life long fascination to uncover and decode the mysteries of various hair color processes. Attune throughout the day and throughout the seasons, he seeks to capture those defining qualities of light reflection that defines color!
“All of my work is based on the idea that hair color is sexy and beautiful. With that in mind, I love to create visual texture with color: achieved by precisely placing dimension and contour in my color process,” he says.
Credits
Photography: John Rawson
Set Coordinator:William Storkan
Hair Color: George Alderete
Hair Styling: Lisa Vann & George Alderete
Makeup: Orlando Marin
Fashion Styling: @lisavannstyle
Wigs/Topper Hairpieces: @georgealderetehair
Assistants: @candynroth @naiyahjbeauty
Model: @emily_goldsby
Color: @keune_northamericapro @keunehaircosmetics
Hairstyled with Keune Style