Oribe Signature Event in Berlin immersed European clients in the brand’s rich heritage and its ongoing evolution, fostering creative excellence and collaborative inspiration.
Oribe, the luxury haircare brand founded in 2008 by legendary hairstylist Oribe Canales and passionate brand builder Daniel Kaner, recently hosted its second European Signature event. This exclusive two-day gathering in Berlin, held from Sunday, May 18th, to Monday, May 19th, welcomed several hundred key salon clients from across the EMEA region. Attendees hailed from diverse nations including the UK, Italy, the Nordics, the Netherlands, France, Spain, and, naturally, Germany, all coming together for this unique experience. This significant Oribe Signature event offered attendees an unparalleled journey into the very heart of the brand.
Exploring Oribe’s Enduring Legacy
The weekend commenced with an engaging networking session, thoughtfully hosted by Daniel alongside Talia Thomas, Oribe Hair Care’s Executive Director of Global Education. Following this, the Oribe Retrospective provided a deep dive into the brand’s illustrious heritage, powerfully showcasing Oribe Canales’s creative genius. Mesmerising and thought-provoking footage of Oribe at work truly gave guests insight into his powerful messages relating to high glamour and total-look beauty. As Oribe Canales once passionately stated: “I believe that as hairdressers we fix, we camouflage, we make the face more beautiful and also with proportions. I love women and want them to feel more beautiful.” This profound sentiment perfectly encapsulated his lifelong dedication and artistic vision within the beauty industry.
Creative Showcases and Insights
The EMEA Artist Showcase vividly featured eight talented Oribe National Artists. Each shared their unique vision by expertly recreating some of Oribe Canales’s most iconic looks. Their presentations were skilfully themed around interpreting Canales’s distinctive concept of Rough Luxury, demonstrating its enduring relevance and versatility in modern styling. Later, the Guest Session Stylist Perspective offered an intriguing look into the creative world of high-fashion styling. Celebrity session stylist Pablo Kümin, renowned for his distinct creative approach, offered truly intriguing insights into this dynamic field. His captivating presentation thoughtfully integrated fascinating aspects of wig craftsmanship, a significant area of his expertise. This demonstrated the crucial role of the craft in creating stunning, as well as transformative looks for the fashion industry.
Hands-On Innovation and Education
Monday’s program opened with a captivating Look and Learn presentation, showcasing fresh artistry. Oribe Global Artist Gardner Edmunds presented several truly intriguing transformations for guests. He expertly transformed long luscious locks into a sharp mullet with a micro fringe. Huub Eysink used Goldwell Colour products, dramatically elevating these styles with vibrant tones. Following this, Oribe Principal Artist Mandee Tauber began her own captivating session. She offered a truly jaw-dropping transformation from a neon green grunge style. Mandee successfully created gorgeous, luxurious waves from that edgy, vibrant look, amazing attendees. Her second remarkable transformation (see below) was an iconic beehive style, meticulously crafted. This intricate design incorporated classic pin curl and precise backcombing techniques throughout.
This specific beehive was expertly recreated by 90 attending hair artists during the hands-on session. Mandee’s models also received stunning colour work by Huub Eysink using Goldwell Colour products. These dedicated professionals worked within a beautiful haze of wonderfully perfumed Oribe styling products. Each product was scented with its beautiful signature product fragrance, Cote d’Azur. Oribe is widely renowned for its beautiful product fragrances, especially vital for voluminous styles. Crucially, the stylists applied their own creative flair to Mandee’s demonstrated techniques. They successfully formed their own special interpretation of the iconic look for their models.
A Collaborative Pursuit of Beauty
As Jennifer Lacy Smith, VP Product Creation for Oribe Hair Care, powerfully stated during the opening presentations: “Our Oribe Signature event in Berlin is a coming together of like-minded people. Be it in technical expertise, or creative excellence, we’re all in pursuit of creating and achieving more in the sphere of beauty. There’s always potential for more in everything we do.” This sentiment perfectly captured the collaborative and aspirational spirit of the entire event. For Estetica UK Editor-in-Chief Gary Kelly, the Oribe Signature event provided a fantastic opportunity to catch up with Jennifer, setting the stage for an interview delving deeper into Oribe’s brand developments and progress in sustainability.
The Oribe Signature event in Berlin truly reinforced the brand’s enduring commitment to excellence. It provided attendees with invaluable insights, technical mastery, and creative inspiration. Furthermore, the collaborative atmosphere strengthened community bonds among top European salons. This successful gathering solidified Oribe’s position as a leader in luxury haircare education. Guests departed with renewed passion and valuable knowledge for their own salon businesses.