The True Beauty 2018 event by international styling brand Keune Haircosmetics, was held in Utrecht, Netherlands, from Saturday 14 to Monday 16 April. More than 2,000 hairstylists from 30 countries participated in this celebration of the art of hair.
Held in the setting of the Werkspoorkathedraal, the show focused on the theme “Roots of Beauty, a truly inspirational journey driven by almost a century of Keune tradition. The event began with an intimate dinner on the Saturday, followed up by the show on the Saturday and an exceptionally insightful Masterlass on the Monday – three days dedicated to all things coiffure, from the extremes of Avant-Garde to street style and traditional barbering techniques.
On stage, big names on the international arena such as Illham Mestour, George Alderete, Marriet Gakes, Roberto Tarla, Tom Chapman and James Beaumont. Special guests included the legendary duo Mazella & Palmer, who presented their collection during the course of the show.