Craft, Community & Creativity: Oribe Artistry Network Event in Berlin

Oribe hosted its second annual Artistry Network Event for the EMEA region (Europe, Middle East and Africa) in Berlin.

The Oribe Artistry Network Event is a unique gathering, built on a legacy of innovation and performance, where Oribe showcased how it has continuously set the standard in high-end haircare through bespoke formulations and a commitment to excellence. The event is a celebration of craft and creativity, featuring brand storytelling, artist showcases, and hands-on workshops, all designed to educate, inspire, and emotionally connect with attendees.

The brand, known for its strong community of #oribeobsessed stylists, first launched this regional event concept in 2024 with the Oribe EMEA Signature in Milan, where 240 guests from 24 countries gathered for a two-day celebration of craft and creativity with different segments including brand storytelling presented by Daniel Kaner, and EMEA artist showcase at the cocktail party, and a signature session hosted by Global Artists, Kien Hoang & Coby Alcantar – an event crafted predominantly for salon customers across the region.

In 2025, it was time to take the event to new heights. The brand welcomed 315 guests from 24 countries, a significant increase from the previous year. With this growth came a rebranding: the event was renamed the Oribe Artistry Network Event – Connecting Talent, Elevating Artistry, to better encapsulate the vision and the expanded scope of the event.

The Berlin gathering brought together Oribe’s salon and retail partners, trade press, the Global Design Team, and the EMEA regional team. Guests engaged in an immersive brand experience rooted in Oribe’s heritage and philosophy, designed to educate, inspire, and emotionally connect.

The two-day agenda featured retrospective sessions, artist showcases, and hands-on workshops, where attendees actively participated and honed their skills. Key speakers and presenters included Oribe Co-founder & President Daniel Kaner, Global GM Jessica Friedman, Vice President of Product Development Jennifer Smith, and EMEA Associated Director Clifford McEwan.

Sunday’s programming included networking lunches, the Oribe Retrospective, and the EMEA Artist Showcase, where eight artists were challenged to recreate Oribe Heritage looks on stage. Additionally, there was a Guest Session featuring Stylist and Wig Designer Pablo Kümin, who created six styles on stage using two models. The evening concluded with an exclusive cocktail party hosted by the EMEA Oribe team.

The event opened on Monday with a presentation, titled “Oribe as Makers – Oribe Obsession,” delivered by Jennifer Smith, Vice President of Product Development, and Daniel Kaner, Co-founder and President. This was followed by the Signature Session, presented by Global Principal Artist Mandee Tauber and Global Artist Gardner Edmunds, which featured live demonstrations and a practical, hands-on session for stylists in attendance to replicate the style from the morning into the afternoon, designed to deepen product knowledge and refine their skillset.

For the first time, the event hosted a retail workshop, presented by Clifford Mc Ewan, Associate Director EMEA and Global GM Jessica Friedman. EMEA’s top retailers offer a bespoke moment of brand DNA transfer and share valuable insights into the future of the brand. All created to reaffirm the brand’s commitment to fostering community, elevating artistry, and driving innovation in luxury haircare.

The Oribe Artistry Network Event featured an impressive lineup of presenters and educators from across the globe. Key speakers included Daniel Kaner, Co-founder & President of Oribe; Jessica Friedman, Global General Manager; Jennifer Smith, Senior Vice President of Product Creation; Talia Thomas, Executive Director of Education Strategy & Technical Content; and Clifford McEwan, Associate Director for Oribe EMEA. Representing the brand’s Global Artist Team were Mandee Tauber, Global Principal Artist, and Gardner, Global Artist. The event also welcomed special guest Pablo Kümin, renowned session stylist and wig designer. A strong team of EMEA Educators contributed to the educational programming, including Bert Visser (BNLX), Miriam Johannes (Nordics), Gianmarco Silvello (Italy), Kathryn Dartnell (UK), Jesus Rodriguez (DACH), Michaela Róth (Czech Republic), Yohann Jouvanceau (France), and Alfonso Muñoz (Spain). Together, this diverse and talented group brought Oribe’s philosophy to life through hands-on sessions, showcases, and immersive brand experiences.