13 June 2024

Florescence by George Alderete

Renowned hair colorist and educator George Alderete presents the ‘Florescence’ hair fashion collection – color creativity at its best!

The Florescence collection by George Alderete is a celebration of freshness with rapid and excessive splashes of vibrant tones and fractured color. It is an expression of personality being fully expressed and glowing with confidence.

George is a Master Haircolorist, an award-winning Global Hair Color educator, and a Celebrity Colorist. Add his role as the Creative Color Ambassador for Keune Haircosmetics North America; his editorial and television contributions. Including Vogue, Self, Marie Claire, InStyle, The Hills, and The Tyra Banks Show, and you have just a glimpse into George’s contribution to the Beauty Biz. Alderete is driven by a life long fascination to uncover and decode the mysteries of various hair color processes. Attune throughout the day and throughout the seasons, he seeks to capture those defining qualities of light reflection that defines color!

All of my work is based on the idea that hair color is sexy and beautiful. With that in mind, I love to create visual texture with color: achieved by precisely placing dimension and contour in my color process,” he says.

Hair: George Alderete
Makeup: @makeupbyorlando
Fashion: @iamrashadcorey
Photography: @drossa
Color: Keune Haircosmetics North America


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