Sam Villa has designed three days of the ultimate educational experience from both industry icons and next generation artists at America’s Beauty Show 2025.
“Preparing for the future helps build confidence, reduces anxiety and allows you to maximize opportunities so you can GROW,” explains Sam Villa, Co-founder and Chief Creative Officer of his namesake company and Global Artistic Ambassador for Redken 5th Avenue. This year at America’s Beauty Show (April 5-7), Villa has designed three days of the ultimate educational experience from both industry icons and next generation artists taking the industry by storm…all on the same stage…all with a focus on building a better future.
What we can expect
Unparalleled training, collaboration, and inspiration is the emphasis as Villa joins forces on stage with powerful duos the likes of Presley Poe & Tana Rose, Jacob Khan & Ben White, Brayden Pelletier & Matt Swinney, Ira Pope Sage & DJ Muldoon, Chrystofer Benson & Teresa Romero, Jesse Linares & Roger Molina, George Garcia & Jamie McDaniel…not to mention George Alderete, Justin Michael Parra, Jamie DiGrazia, Manda Ziegelman and Evie Rivera. It’s a “greatest hits” educational jam session in Classroom #14/Level 1. These one hour “Look and Learn” classes focus on everything from unlocking creativity to longevity behind the chair to gender-free cutting. Moreover, they are FREE and eligible for CEU credits. Plus, this year the sales booth will be located in the classroom to accommodate those interested in accessing Sam Villa tools. Filter by Classroom #14 to view the full Sam Villa schedule here.
“The idea is to support artistic education through the eyes of both industry icons and next gen artists…to expand boundaries and celebrate diverse viewpoints and unique talents,” explains Villa who has always been an advocate of #ArtistsSupportingArtists to uplift individuals behind the chair and unify the industry.
The entire Sam Fam will also be cheering on team members Teresa Romero, Creative Director, and Jamie DiGrazia, Sam Villa Ambassador, for a win at the ABS Global Image Awards on Saturday night. Romero is a finalist for Full Concept – Professional and DiGrazia for Barber – Professional.
“I wanted to create a program that was IMPACTFUL, regardless of brand or personality…a community of support and growth for all stylists.”
– Sam Villa
Other partnerships
In addition, the brand has partnerships with the following charitable organizations to demonstrate their commitment to inclusivity and supporting the industry. Each will feature a special time on the Sam Villa stage in Classroom #14.
- Beauty Changes Lives – Lisa Roeberg, Executive Director, is highlighting the Beauty Changes Lives Annual Gala 2025 in collaboration with the Premiere Beauty Show. Villa is honored to once again serve as Co-host. This gala is a vital event that raises funds for programs including scholarships, mentorship, and career-shaping experiences for individuals pursuing careers in esthetics, nail technology, barbering, and cosmetology.
- HAIR HAS NO GENDER™ NFP – Jamie DiGrazia, Sam Villa Ambassador and Founder of HHNG, is offering education, tools, and resources that support gender-affirming business practices.
- Professional Beauty Association – Leslie Perry, Executive Director, will impart how the organization provides members with resources, support, and connections to help grow the industry. Most recently, their Disaster Relief Fund donated more than $100K worth of Beauty Relief Kits to beauty professionals affected by the California wildfires. The kits included tools from companies such as Sam Villa, JPMS, EVO, ghd, Wahl, amika, Hattori Hanzo, Alter Ego Italy, Bellami, DePasquale Salon Systems, Framar, Fromm, Helen of Troy, Oligo, Robanda and Salon Service Group.
- The Beyond Project – Rachel Hile, Executive Director, will share how the organization is a bridge that connects beauty and wellness professionals, brands and nonprofits to inspire & empower lives in our community that need it the most. Sam Villa has donated over $115,000 of beauty tools to foster kids, women coming out of human trafficking and the 2025 California Fire Victims.
Secure tickets for ABS here and view the full Sam Villa class schedule on the ABS App.