Wella Professionals is kicking off highly-anticipated 75th Anniversary celebrations with a new formulation for their always loved Color Touch!
Wella Professionals boasts over 140 years as a leader in haircare, always first to market with product innovations that have become industry standards. But enough about the past! Let’s take a look at what we can look forward to in the future of hairdressing. What’s new at Wella Professionals? Wella Professionals is celebrating 75 years of innovation and excellence in the USA with several new improvements and launches in store. And Wella Professionals’ Color Touch is leading the way! Technically nothing so surprising, because Wella Professionals simply continues in their mission to offer priceless innovations in hair color while guaranteeing optimal coverage and maintenance.
New technologies!
The most striking innovation is that the formulation now contains a remarkable new Built-in Metal Purifier. Setting a new standard of protection, the Built-in Metal Purifier delivers the best, most consistent color results in the pro industry. This means that shades are more true-to-tone no matter the starting condition of the hair. Moreover, the improved consistency makes application even more precise. All of this adds up to increased profitability for your business because it reduces the steps during the coloring process. Vibrancy and shine remain uncompromised and fades beautifully over 28 washes! An added bonus is that this popular hair color also uses an upgraded vegan formula.
Some things never change
Always developing products with the busy salon pro in mind, there are some features that you can still rely on as they haven’t changed at all! For example:
- Mixing ratio: Always mix Color Touch hair color with Color Touch Emulsion 1.9% or 4% in a 1:2 ratio and develop for up to 20 minutes.
- Ammonia-free (Color Touch Plus is low-ammonia)
- Up to 50% grey coverage with Color Touch
- Up to 70% grey coverage with Color Touch Plus
- Foundational Color Touch Services like:
- Transformative toning
- Grey blending
- Color balancing
- Vibrant blonde toning
Plus an important nod to the environment!
For the environmentally-minded, these products now boast sustainable packaging with a spiffy modern design. Moreover, the carton is made of 85% recycled cardboard, while the cap and ALU tube are 100% recycled!
