Imagination, lightness, light, and optimism with the new Alfaparf Milano Professional Walk on the Bright Side Collection. Four new pearlescent colors and eight outstanding looks for a collection that evokes optimism and imagination. Artistic Direction by Rudy Mostarda.
Looking toward the future with renewed optimism. This is the message of “Walk on the Bright Side”, the 2024/25 collection presented by Alfaparf Milano Professional, featuring sophisticated pearlescent nuances that make it possible to express one’s own individuality.
Always keeping pace with new trends, the brand expands its proposal with the new Perla 8: four new luminous nuances that enrich the already ample Pearl Bright range – already available in the Evolution of the Color and Color Wear lines – to obtain luminous blondes, from pearly beige to and icy hue and create pearlescent color services, creating the essential, sophisticated, and timeless looks. Among the new shades there is also the winner of the Next Color GenHairation competition, which will also be part of the Color Wear range.
“All the world’s a stage, And all the men and women merely players; They have their exits and their entrances,” reminds us Rudy Mostarda, Global Creative Director di Alfaparf Milano Professional. “For this collection we imagined what it would feel like to be in the limelight, illuminated by the light of our personality and our character. I believe that a person’s style is precisely that something that is never extinguished, even when nobody is looking.“
Eight outstanding looks
The brand proposes 8 revolutionary looks that reflect simplicity and proportion, created thanks to the high-performance products that offer multiple benefits. Here are the eight proposals:
Shimmer Design: original, distinctive, multi-chromatic. A look that portrays balance and identity, reflecting a concept of beauty that shines.
Moonstone Glow: is a modern look with a strong personality. A color that become revolutionary and exalts our craving for change.
Radiant Pearl: a mid-long layered look ideal for lending dynamic movement to hair texture. The color is perfect for those wanting to unleash all the intensity of blonde. A tone between beige and silver with highlights that become pearlescent and luminous, creating a new interpretation of light-colored hair.
Pearly Shine: simplicity and innovation, a combination that lets you transmit refinement, empathy, and delicacy.
Ethereal Sparkle: a casual look inspired by a mix of the 60’s and late 90’s. The masterfully razor-cut lines are easy to manage. The deconstructed lengths lend balance and softness to the texture. A look that lies between originality and classic elegance, highlighting contrasts between warm tones and a matte finish, resulting in brilliance and luminosity.
Glacial Bionde: a Pixie, haute couture, with a sophisticated effect that makes it modern and easy to wear. Razor-cut, layered, combined with a fringe. This is the best solution for managing hair naturally and easily, with an enchanting versatility. The pearly blonde is made unique by its cool and luminous tone, destined to conquer that stage of hairstyling.
Opal Radiance is sophisticated, luminous and chic – a voyage to refined style, a symbol of elegance. Glam Ray, instead, is a shag-mullet fusion. A cut with a punk allure, et is soft and light, with a sweet tousled effect, above all in the lengths, making it even more versatile.
CREDITS WALK ON THE BRIGHT SIDE
- Global Creative Direction & Hair: Rudy Mostarda
- Styling: Simone Guidarelli
- Make-up: Maurizio Calabrò
- Products: Alfaparf Milano Professional & Semi di Lino