Introducing the “Golden Hour Glow” by Wella Professionals, a stunning fusion of sunset shades for radiant hair.
Think the Golden Hour sunset. The air is balmy, the sun is about to set, red and gold tones glisten on the horizon. Soft shards of light reflect warm hues of glowing peachy golds. Now imagine that scene reflected in a flawless hair color transformation!
The Golden Hour trend has taken the fashion runways and makeup looks by storm for the S/S2024 season. Now it’s making its way into the salon. Radiant, glowing hair is set to be this season’s must have color. This i why Golden Hour Glow by Wella Professionals encapsulates this chic fusion of sunset shades.
“This trend is exceptionally flattering and soft, offering a versatile range of shades to complement any skin tone. The warm glow is right on trend and instantly modernizes clients’ hair color. I enjoy showcasing this effect with a color swatch, allowing clients to explore which tones make them feel confident and comfortable.,” says Briana Cisneros, Wella Professionals North America Ambassador.
Golden Hour Glow by Wella Professionals is incredibly versatile and can be achieved on blondes and brunettes. For blondes, the service embraces warm, glowing tones that softly melt together to achieve subtle delicate sunset shades. For brunettes, shades are warm and luxe and subtly melt into one another.
The service
There are two gradient techniques: Reverse Gradient & Express Gradient
- A Reverse Gradient delivers maximum impact, which can be subtle or bold. The guidance is to use between 2-4 shades and with each blend, a new shade is created. Hence, every service completely personalized. The key to unlocking this look, is blending to perfection.
- The Express Gradient service offers a subtle alternative. Just as the name implies, it provides the perfect express service in the salon. Smaller hidden sections are ideal for clients who want a subtle change that’s super low maintenance.
“I would sell this technique as a seamless blend between two colors to create dimension in the hair, mimicking the shadow from a Golden Hour glow. Using words like fused, blended, soft, melted and gradience or blended will really help bring this to life for a client during the consultation process,” says Jordanna Cobella, Wella Professionals Color & Trends Ambassador UK&I.
The Golden Hour Glow shades
The Golden Hour palette draws inspiration from the warm and soft daylight. It evokes the dewy and sun-kissed glow that nature’s gentle lighting bestows upon the skin. With warm shades leading the way in the trend stakes, tones of gold, peach, bronze and hints of pink have never been more relevant.
To complement this trend, the Shinefinity range welcomes 5 new additions, perfect for achieving the coveted hazy glaze look. These new shades feature natural golds alongside a rosé booster shade, promising luminous results with zero lift and zero damage.
Furthermore, for those aspiring to embody the essence of a bronze goddess under the Golden Hour glow, the 3 new shades from Wella Professionals Koleston Perfect serve as the perfect companion. With subtle rose tones that offer exceptional versatility, these shades are designed to flatter a wide array of skin tones, ensuring that everyone can bask in the radiance of the Golden Hour.
“Color Gradience is all about pairing the right shades together to create the perfect harmony of light and dark in a warm palette for illuminations that resemble a warm sunset. From a hairdresser perspective, this involves introducing a root shadow that could potentially increase frequencies,” says Jordanna.
The looks
Inspired by the early 2000s bronze shimmer trend, Golden Hour Bronze embraces hues of gold, caramel, and honey to create luminescent hair with sunlit bronze tones. Strategically placed around the face, the color creates a radiant halo effect, reminiscent of the sun’s golden hour.
Golden Hour Rose offers a versatile range, allowing for both bold or subtle looks through full head applications or hidden panels. Personalization is key, with a blend of 2-4 shades necessary to achieve this summer’s must-have look.
Now is the perfect time to embrace the glow with couture hair that exudes the ambiance of a summer sunset.