Twist it up! Avant-garde coifs from Finland

“Twist it up!” drew its inspiration from avant-garde and 17th-century portraiture.

For the “Twist it up!” collection, Jasmin Hurskainen drew inspiration from avant-garde and 17th-century portraiture. Each look celebrates the beauty and versatility of curly hair. Through diverse techniques, hair becomes a dynamic medium showcasing textures and forms as bold statements.

Each image highlights the unique qualities of hair that has been styled into curls. These avant-garde looks start with sculptural sleekness and continuous through intricate braids. Contrasts between smooth and textured elements create visual tension, emphasizing precision-crafted beauty.

This work embraces playful experimentation with texture, blending teasing, curling, and braiding to evoke refined elegance and modern edge. These styles challenge conventional beauty standards, positioning hair as a canvas that sets new benchmarks for artistic expression and contemporary aesthetics.

CREDITS:

• Hair: Jasmin Hurskainen / @jasminhurskainen
• Photo: Jere Viinikainen / @jereviinikainen
• Make-up: Toni Ahonen / @toniartturi
• Styling: Enni Lähderinne / @mennienni
• Model: Jenny Nieminen / @jenny.nieminen