21 July 2024

The Dynamic Wet Look

The Dynamic Wet Look is everywhere this spring because it’s edgy, sexy, and timeless- it’s kind of an all-in-one package!

In creating this collection, the Jasmin Hurskainen drew her inspiration by preserving the natural texture of the hair when wet. The texture of the hair brings beautiful detail to the locks. Naturally curly hair gives the wet look a new dimension and emphasizes the individuality of the hair quality.

Slicked-and-smoothed-back doesn’t necessarily mean foregoing the hair’s natural texture. The dynamic wet look is surprisingly versatile, especially for spring. It’s a look that can feel sexy, glamorous, and chic, or equally as hard and masculine. 

Each of the four different dynamic wet looks in this collection feature small details that enhance imperfections. Photographer Jere Viinikainen used a white background adds contrast, making it possible to see details in each look. The transparency of the fresh-look make-up by Siiri Hämäläinen is a perfect match for the dynamic wet look. And it is precisely the imperfection that makes wet look more interesting and more mysterious. Emphasizing imperfect details in the hair and using textures make this collection perfect. 


Hair: Jasmin Hurskainen (@hairstylistjasmin)
Photo: Jere Viinikainen (@jereviinikainen)
Make-up: Siiri Hämäläinen (@siirihamalainenmakeup).


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