21 June 2025

Goldwell’s Iconic Muted Collection: Unique Colors, Unique You  

Goldwell’s Iconic Muted Collection portrays authentic self expression. Unique colors for a unique you!

Goldwell is launching its annual trend-inspired color campaign Unique Colors, Unique You. These seasonal campaigns aim to inspire stylists to unleash their creativity and take their expertise, craft, and passion to the next level. The campaign features the Iconic Muted Collection. This is a carefully curated selection of Topchic, Topchic Zero and System @Pure Pigments. Even better news is that it includes six brand-new muted shades from Topchic Zero for the ultimate muted trend looks. 


Hair: Angelo Seminara
Color: Agnes Westerman, Salome De Wet, Zachary Norman
Photographer: Ralph Mecke
Make-up: Yvonne Wengler
Styling: Ingo Nahrwold
Model: Claudia Lavender

Self-expression: A part of human nature 

Unique is always on trend. This is why the Iconic Muted Collection offers stylists a mesmerizing array of fresh inspiration. This collection transforms color services into a vibrant journey during which they can give their clients the chance to express their authentic selves in the best possible way. By combining the endless possibilities that the Iconic Muted Collection has to offer with the stylists’ unique creativity and skills, they can create looks that will enable their clients to show the world who they are and how they wish to be seen. And nothing catches the eye like color! 


Hair: Angelo Seminara
Color: Agnes Westerman, Salome De Wet, Zachary Norman
Photographer: Ralph Mecke
Make-up: Yvonne Wengler
Styling: Ingo Nahrwold
Model: Paulina Wyka

Paying homage to nature’s palette 

Playing on the growing love for muted, earthy tones in fashion and design, Goldwell is translating these into the world of hair color. Indeed, they have created an aesthetic world influenced by organic resources, natural landscapes, stone, clay, and crystalline minerals. Capturing the essence of the unique earthy shades featured in this collection, the shade palette beautifully merges earthy warm and stone-grey-inspired calm tones. Together they create customized trend looks with soft, natural color results – from warm to cool and dark to light


A world of possibilities from subtle to bold 

The Iconic Muted Collection is a carefully curated selection of 18 existing Topchic and 6 existing Topchic Zero shades. This collection is further enriched by six brand-new muted Topchic Zero shades to counteract and mute undertones for particularly soft, natural color results. All in all, the collection enables hairdressers to create ultimate muted trend looks. To complement these, and to push the boundaries even further, stylists are encouraged to mix these shades with System @Pure Pigments for long-lasting, multidimensional, and high-definition color results and an endless variety of shade directions. 

Always in vogue

Wintery inspiration

Unique colors deserve unique care and styling 

The beautiful muted looks created with the Iconic Muted Color Collection deserve high-performance and proven haircare and styling. Goldwell’s Dualsenses and StyleSign are the ultimate care and styling match for instantly visible and touchable results. These two lines guarantee protection of the individual clients’ hair needs and style after their salon visit. Goldwell color experts whole-heartedly recommend these products for their color-safe formulas and innovative technology. 

Dualsenses, the instant care expert with a passion for color, covers it all. It minimize color fading with the proprietary FadeStopFormula, builds up brilliance and instant color luminosity. It also keeps colors vibrant and intense with Color Revive products. 

And what is a great color without a great style? StyleSign‘s color-safe formulas for both natural and color-treated hair, from intense luminosity to matte results, will elevate every muted look with instant, effortless style results made to last. 

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