19 July 2024

Futurestalgia: Goldwell’s Color of the Season

Futurestalgia is the name of Goldwell’s second Colors of the Season installment in 2024.

Futurestalgia: a compilation of eight saturated pastels with Peach Dream and Ashen Lavender tones as highlights. Inspired by the blend of the past and the future and, more specifically, feelings of seeking optimism ahead, Futurestalgia’s palette are colors that hold familiarity, but with a modern spin. 

Encouraged by the concept of reliving lighter times of the past, Goldwell draws upon the emotion of nostalgia with these exclusive peach dream and ashen lavender shades. This trend invites individuals to leverage memories of bygone eras, while looking ahead. 

Goldwell reinvents and reimagines the past for a brighter future with peach dream and ashen lavender, offering a fresh perspective on nostalgia with a modern spin. These colors aren’t just a reflection of trends; they’re a celebration of resilience and a testament to the enduring spirit of optimism,” says Jane Boddy, Global Color Expert

Futurestalgia beautifully incorporates Goldwell`s six new Iridescent colors from Colorance and Colorance Gloss Tones. These new additions to the palette perfectly balance warm and cool to create a radiant glow that will leave salon clients feeling confident and beautiful. 

Futurestalgia Formulas

PEACH DREAM Formula: COLORANCE 

  • 10 ml Colorance 10GP (NEW) 
  • 5 ml Colorance Peach Pastel 
  • 5 ml Colorance 9KG 
  • 40 ml System Developer lotion 2% (7 Vol.) 

On pre lightened level 10 

ASHEN LAVENDER Formula1: COLORANCE 

  • 10 ml Colorance 10 BV (NEW) 
  • 10 ml Colorance 10BA 
  • 40 ml System Developer lotion 2% (7 Vol.) 

On pre lightened level 10 

ASHEN LAVENDER Formula 2: COLORANCE + SYSTEM @PURE PIGMENTS 

  • 20 ml Colorance 10BV (NEW) 
  • 1 dp System @Pure Pigments Pearl Blue 
  • 1 dp System @Pure Pigments Cool Violet 
  • 2 dps System @Pure Pigments Pure Yellow 
  • 40 ml System Developer lotion 2% (7Vol.) 

On pre lightened level 10 

ASHEN LAVENDER Formula 3: COLORANCE GLOSS TONES 

  • 10 ml Colorance Gloss Tones 10GPk (NEW) 
  • 10 ml Colorance Gloss Tones 9CP 
  • 20 ml System Developer lotion 2% (7Vol.) 

On pre lightened level 10 

Credits:

  • Hair/Color: Seung Ki Baek & Casey Coleman
  • Photo: Will Stedman
  • Makeup: Jassi Auluck
  • Styling: In-House

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