Childhood Cancer Awareness Month is happening this September and leading hair extensions brand Great Lengths is proud to help support those experiencing the traumatic side effects of cancer treatment through its ongoing partnership with the Little Princess Trust.
Founded in 2005, the Little Princess Trust is a UK-based charity which makes and donates real hair wigs to children and young people experiencing hair loss caused by cancer and other illnesses. Great Lengths has been exclusively partnered with the charity since 2015 when James Henderson, owner of M Hair in Nottingham, initiated a donation scheme, which sees clients encouraged to donate their extensions, once removed, to the Little Princess Trust.
Over 1500 Salons Across the UK
Great Lengths offers this unique donation scheme in over 1500 salons across the UK and Ireland, as well as in more than 60 countries globally. Clients who opt for Great Lengths extensions can change lives by agreeing to donate their used extensions to the Little Princess Trust. These extensions are expertly prepared by Great Lengths before being transformed into real hair wigs by the charity and provided free of charge to children and young people in need.
Earlier this year, Great Lengths master Jade Searcy, owner of The Hair Pod, became Great Lengths Most Charitable Salon of the Year at the brands’ annual GLammies awards night, in recognition of her support for the Little Princess Trust – including the most donations of any UK salon in a twelve month period.
Raising Awareness
This Childhood Cancer Awareness Month, Jade’s hope is that more Great Lengths certified salons and stylists will raise awareness of the partnership: “I have worked with Great lengths for ten years and absolutely love their ethics – and their partnership with the Little Princess Trust is so inspiring. It is important to me and my clients to support the charity, because we all know how beautiful and confident we feel with hair extensions. The opportunity to pass that feeling on to those incredibly brave children to make them feel like themselves again is very special, and the most perfect way to end your hair extension journey.”
“At Great Lengths, we believe in the power of giving back and supporting meaningful causes,” says Joscelin McCourt, CEO of HB Collective, the home of Great Lengths. “Our partnership with the Little Princess Trust reflects our commitment to ethical practices, 100% premium hair quality, and making a positive impact on the lives of children and young people. We are so happy to be part of the Little Princess Trust and to play a role in supporting children and young people facing hair los. By choosing Great Lengths extensions, clients not only enhance their own hair but also contribute to a greater cause, making a difference in the lives of those in need. The support of our stylists – including James and Jade – goes a long way in promoting this initiative to a wider audience and I’m thankful for their ongoing efforts and donations.”
CLICK HERE more information about Great Lengths and its partnership with the Little Princess Trust.