Mocha and Natural Beige permanent shades, new from LumiShine, are intermixable crème shades open a world of tempting possibilities for both brunette and blonde hair.
Calling all chocolate and coffee lovers! Craving rich, beautiful colour that’s brimming with luscious shine? Indulge in NEW Mocha and Natural Beige permanent shades from LumiShine by JOICO. They are intermixable crème shades open a world of tempting possibilities for both brunette and blonde hair. They provide 100% grey coverage, built-in bond- building, and nourishing protection.*
JOICO’s NEW LumiShine Permanent Crème Color in Mocha (M) and Natural Beige (NB) series offers a versatile colour palette. They can be customised to create looks for almost any skin tone, helping you to achieve gorgeous ultra-dimensional looks for all hair colours. ‘Chocolate Box Hair’ is this season’s sweetest hair trend – a mixture of glossy brunette and dark blonde hues, resembling the colour of our favourite chocolate and coffee treats.
Mocha Shades
The Mocha shades are ideal for those seeking the sophistication of deep chocolate-brown hues while covering gray. These shades deliver an opulent, expensive-looking brunette finish, formulated with low-ammonia for rich, multidimensional colour. This palette of gorgeous mocha tones is your key to achieving that perfect, timeless brunette allure. Dan Spiller, British Hairdressing Awards ‘Colour Technician of the Year’ 2022 and JOICO EMEA Ambassador said: “I have loved using the LumiShine Mocha and Natural Beige shades in the salon to create on-trend deep brunettes and soft blondes. Gorgeous, glass-like hair has been popping up all over the runway. These tones will have you turning heads with beautifully coloured hair which also has incredible shine.”
Natural Beige Shades
The Natural Beige shades offer a versatile palette of latte-inspired shades that neutralise warmth for blondes and also brunettes. This is perfect for clients who desire lush, reflective latte tones with a refined, neutral finish. With customisable tones, these shades not only cover gray but also provide beautiful, subtle highlights for a fresh and modern look. Paul Watts, Senior Creative Color Artist JOICO adds: “’Chocolate Box Hair’ is this season’s hottest colour trend. This colour palette oozes elegance and luxury, whilst keeping the hair looking fresh and healthy during the colder months. The JOICO LumiShine Mocha and Natural Beige shades provide a balanced mix of natural and cooler tones with a touch of soft richness for all hair colours”.
Brewing with Benefits!
- Delivers up to 2x the shine*
- Reduced breakage and restrengthened hair**
- 100% replenished hair*
- Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos**
- Delivers colour longevity and vibrancy
- Offers 100% grey coverage
- Low-ammonia formula
- Delivers healthy-looking hair results
- Optimal viscosity for bowl + brush or bottle application
- PETA-certified, animal test-free formula
* vs. untreated damaged hair
** Combing breakage on damaged hair with K-PAK® Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo
*** vs. haircolor without ArgiPlex
**** When followed with K-PAK Color Therapy Shampoo and Conditioner