Encouraging clients to come into the salon more often means engaging them about the colour they have and the exciting colour they could have.
Exciting colour techniques are falling into a stripped back minimal realm, with clean neutral shades and global colours leading the way. According to trend setter and evo international creative colour director, Tom Smith, dimension is kept to an absolute minimum on deeper hair with super finely woven textural colour, playing into the ‘clean girl’ and ‘health and wealth signalling’ macro trends.
“Blondes are glowy and golden as they become inspired by the vibrancy and popularity we had for the copper, red and violet shades earlier in the year,” continues Tom. “They are often shadowy as well, as consumers return to wanting a more ‘lived in’ shadow to their hair and therefore softer grow-outs.
“Scandi blonde hairlines are reducing and replaced with more subtle, natural alternatives and the most exciting of all is Crystal Clear which utilises a highlift tint to lift the remaining dark on hair that has a high percentage of white, while subtly toning the white. This means those who want to celebrate and design around their grey hair can be brighter than the blondes!”
So what can you do to excite your clients about their colour? Here’s some advice from Tom.
1 One of the best things about the surge in liquid acid demi formulations such as evo hue verse demi, is that there is zero base break. This means a very simple and effective opportunity to shade the tone direction of your client after their usual blonding appointment, without shifting their natural base or giving them super high commitments. When combined with a custom-coloured maintenance conditioner such as evo fab pro, this gives clients the playful opportunity to ‘test out’ various shades without the commitment of totally changing their hair plan.
2 In addition to this, the placement of lightness around the hairline is something we are all paying much more attention to. Using colour to contour, brighten or thicken the appearance of different areas of the client’s hairline is a next level way of creating a bespoke design. When zone toning, I’ve been adding depth to the finer hairs of the recession area to thicken this area, giving the illusion of lowering a high forehead, and brightening around the lower temples to create a lift at the top of the cheekbone.
3 Clients love the idea of playing with placement to balance and contour their face shapes and you can vary this depending on how the client intends on wearing their parting and style, even giving them convertible or asymmetric options for those more daring.