Video Alert! How-To: Ashy Brunette Highlights – LumiShine Haircolor Technique

When celebrity colorist, Denis De Souza, wants to kick the brass out of dark hair, he turns to Joico’s LumiShine Blue Ash series, a collection of permanent crème colors that pull those not-so-sweet orange tones out in minutes. With the right product in hand (and hair), creating this lush look –the “Royal Brunette”– is extraordinarily easy. Watch it happen!