Colorsmash Color Kissed Hairspray from Healthy Dyeit has won the first U.S. ADF&PCD New York Packaging Innovation Award for hair care/hair color.
Launched in July 2016, this spray-on temporary hair color provides a translucent, vibrant touch of violet, pink or indigo that stays on the hair throughout the day, yet washes out easily in one to three shampoos. After use, the hair remains healthy, nourished and lustrous. The awards were presented recently during the inaugural ADF&PCD show in New York City. The acclaimed specialty trade show offers a unique blend of aerosol and dispensing suppliers, beauty packaging manufacturers and high-level conferences.
“Colorsmash Color Kissed Hairspray is the first direct color application delivered in an aerosol without the use of iron oxides. Colorsmash utilizes a gentle mist and narrow spray pattern for a focused delivery of the hair dye,” says Donya Litowitz, CEO. “The synergy between formulation and actuation allows for this innovation to be possible. Small-sized and toxicology-safe particles offer an even tone upon application with an HD flawless result with intense purity, excellent transparency and no yellowing nor graying effect compared to natural mica. It also features sparkling luster, brighter color and higher chroma than natural mica-based particles.”
Colorsmash Color Kissed Hairspray delivers color uniformly in a nutrient-rich dye that adds color and gloss with zero damage. The color envelops the hair evenly but does not penetrate the cuticle. Aloe vera plus extracts of grape seed, avocado, quinoa, pot marigold and sunflower seed leave the hair luminous, touchable and soft with a light hold. The formula is paraben- and gluten-free.
Colorsmash is free of iron oxides—a staple in most temporary hair color sprays. Iron oxides dry out the hair, leaving it feeling heavy, rough, unmanageable and weighed down with a matte finish. Plus, iron-oxide-based colors transfer easily to hands and clothing, so they’re gone by the end of the day. Thanks to Colorsmash’s innovative iron-oxide-free formula, the color does not transfer to hands or clothes. Plus, the color washes off hands easily with soap and water.
Colorsmash Color Kissed Hairspray is available in a 3.7-oz. can/MSRP $20.00 and a 1.5-oz. can/MSRP $10.00. A holiday pack of 3 minis (one of each color) is available for $25.00. Find videos and application tips and techniques on social media at @COLORSMASHHAIR #GETSMASHED
ADF&PCD New York is organized by the newly formed EFI US, Inc. based in New York City, which is owned by Artexis Easyfairs, organizers of the European Packaging Innovations portfolio of events.