Kevin.Murphy announces its D&AD 2015 Professional Graphite Pencil award win for Packaging Design, for the brand’s PETG range designed by Container Australia.
Worldwide, the D&AD awards are viewed as the independent measure of creative excellence. Since 1962, D&AD has inspired a community of thinkers by stimulating, enabling and awarding the finest work in design and advertising.
About the winning submission:
Container Australia was tasked with developing a new look for Kevin.Murphy‘s next generation of hair care. The packaging was designed to communicate the technologically-advanced formulas while referencing the brand’s original, well-known slab-sided packages. Container Australia gave each bottle a faceted appearance; produced in PETG, the hard-edged forms share a reflective jewel-like appearance.