In the highly anticipated return of Calvin (Ice Cube) and Eddie (Cedric the Entertainer) to their neighborhood barbershop, “Calvin’s,” the comedy ‘Barbershop: The Next Cut’ is opening in theaters on April 15th!
After more than 10 years, everybody’s back for a fresh cut in the soon-to-be-released movie sequel, and Wahl Professional is excited to see their clippers back at the stations of Calvin’s Barbershop for the 3rd time.
Wahl Professional, the leader in the professional and home grooming category, is pleased to be teaming up with Warner Bros. Pictures and Metro Goldwyn-Mayer Pictures (MGM) as the official promotional clipper partner in conjunction with the upcoming theatrical release of Barbershop: The Next Cut, from MGM, New Line Cinema and Warner Bros. Pictures.
To connect with Barbershop fans throughout the country, Warner Bros. and MGM brought the #BarbershopTour to 6 cities leading up to the April 15th movie release. The 6-city tour showcases a Mobile Barbershop experience with Warner Bros. and MGM offering complimentary cuts from Wahl Education and Artistic Team (W.E.A.T.) member Juan Ramos and local barbers on board the 3-station trailer to perform #YourNextCut.
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“With Barbershop 1 & 2, Wahl was a promoter from the start, providing product for the film crew to use and photograph,” said Lance Wahl, Director of Sales and Marketing, Wahl Professional Division. “For Barbershop: The Next Cut, we were invited to be part of a total barbershop experience on the #BarbershopTour and for us, this was a perfect fit. We are excited to support the Tour.”
The partnership with Wahl Professional and Barbershop: The Next Cut and participation on the Tour establishes a natural synergy of grooming and professional styling by barbers in shops and salons today. Barbershop: The Next Cut features prominent trends that are captivating the industry, such as: the high fade and flat-top, dark Caesar, the all around afro, comb-over with a hard part and comb-over with a mid-shadow fade.
The partnership aims to inspire barber-stylists and provide a look into the world of haircutting and styling through the big screen. Attendees at America’s Beauty Show, held March 12-14 in Chicago, had an opportunity to receive limited quantities of movie premiums that Wahl distributed at their booth. Like so many Barbershop fans, Wahl’s Juan Ramos is excited to see the hair culture spotlighted in the film. He also looks forward to sharing his passion for haircutting on the upcoming Grooming Tour.
“I get the motivation to perform each cut from my passion,” said Ramos, Wahl Educator. “The passion to do what I do, the passion to stay on top—the passion of a barber doing hair.” Ramos stays ahead of trends and modern cuts through social media—a significant tool that allows him to easily follow trends in other regions, such as when the pompadour was popular on the West Coast and soon moved to the East Coast. Social media unifies the haircutting community by giving a platform to express hair versatility.
For a calendar of events for the Barbershop: The Next Cut Mobile Grooming Tour, please visit wahlpro.com