It is with great sadness that we share the news of the passing of Craig Hanson, an extraordinary creative leader, producer, and project manager, after a fatal illness.
A true expert and pioneer in the men’s grooming industry, Craig Hanson dedicated his career to elevating the standards of creativity, education, and brand storytelling within the professional hairdressing world.
The entire Estetica Magazine team extends its deepest condolences to his family, friends, and all those who had the privilege of collaborating with him throughout his remarkable career.
With a long and distinguished background across the global hair, fashion, and creative industries, Craig stood out as an innovator — a professional who seamlessly combined artistic vision with strategic thinking. His work helped companies shape their corporate identities, develop trendsetting image campaigns, and deliver inspiring editorial and educational projects that elevated brands worldwide. A passionate communicator and idea generator, he was admired for his ability to bring people together and transform creative concepts into reality.
At Estetica Magazine, we remember Craig with particular fondness for the close collaboration we shared during his years as Creative Director at American Crew. We were proud to support many of the groundbreaking initiatives he led — from competitions like Face Off to the later American Crew All-Star Challenge — both of which played a key role in redefining modern men’s grooming.
In more recent years, Craig continued to expand his creative vision, launching This Is Me – A Men’s Style Journal, an innovative publication merging men’s grooming, style, and fashion into a luxury editorial experience.
Craig Hanson’s legacy will live on through his inspiring creativity, leadership, and the countless professionals he influenced around the world.
Rest in peace, Craig — your vision will continue to inspire us all.