As the darkness of November creeps in, the brightness of the hair colours that clients choose seems to follow suit. Cool comes out of the closet, while bright, light hues disappear in favour of deeper, darker shades.
This change in seasons not only signifies the beginning of the winter. It is also an opportunity to transition to a new hair colour. As hair transitions go from vanilla blonde to espresso brown, we spoke to some industry professionals and got their insight into how darker shades are taking a hold this season.
Jamie Benny, from Benny & Co:
“One of my stand-out shades for Winter 2024 has to be the ‘bronde’ blend. These colours occupy a perfect middle ground between blonde and light brunette, creating a look that feels naturally highlighted without veering into stark white-blonde territory—think of Selena Gomez‘s latest hairstyle. The appeal of these shades lies in their natural softness compared to the heavily highlighted and platinum looks that have dominated in recent years – and the shade’s ability to blend seamlessly makes it particularly desirable for clients!”
Brian ‘Leo’ Mccallum, Owner of ROAR Hair & Beauty
“’Espresso’ brown right now is my colour of the season – like Bella Hadid’s glossy cool toned brunette! It is a deep cool brown with only a hint of richness! Highly versatile, it will suit most salon guests. It is the perfect colour to enhance a base colour and then add ribbons of colour like coppers or violets for a true Autumnal feel.”
Safy Burton, Owner of Safy B’s Hair Salon:
“For me, it’s rich copper orange. It’s such a gorgeous shade for winter. It totally matches the autumn vibes as leaves changes colour – whilst adding a pop of colour to the dark nights! Rich copper is the more subdued counterpart of bright copper hair with more deep red undertones. It’s a rich, expensive-looking hue that my clients love. As a copper myself, I’m a bit biased—but it’s definitely my top pick for winter 2024! “
Tracey-Ann Smith, Owner of French & Ivi:
“I don’t think there is a single person in the world who doesn’t have hair envy for Sabrina Carpenter’s gorgeous locks. Her vanilla blonde hue is the perfect choice for those who are wanting a subtle, taupe shade. This blonde is ultra-dimensional creamy yet cool. This blonde that be achieved by blending a few highlights and/or lowlights to add dimension to the base colour. To preserve this creamy blonde hue, make sure to use to use a champagne-coloured toner to get the hair that extra oomph!”
Tina Farey, Editorial Director of RUSH Hair:
“As expected, we’ve been seeing a spectrum of red hues on the AW24 runaway. These range from cherry red to deep dark burgundy – and hair colour trends are no different! Dua Lipa’s dark ‘merlot’ red is perfect for Winter 2024 – it’s rich, bold and vampy, with hints of blue blended throughout to achieve a cool yet rich finish. This colour can be applied to a brunette base which makes it an accessible trend for clients who are wanting to change up there look for Winter 2024”.
Lea Shaw, JOICO UK Blonde Ambassador:
“The hottest colour this winter – Syrup Blonde. This maple hue has been sported by the likes of Matilda Djerf; I can guarantee this will stay one of the sweetest shades as we move into the colder months. Syrup Blonde is an intensely glossy, rich blonde that seamlessly blends darker shades into a blonde base. This syrupy hue is a mix of warmer beige tones and bright golden tones, with a few low lights blended throughout to get that natural, sun-kissed effect.”