milk_shake® stylists create the New Guinness World Record™ for “Most people styling hair simultaneously” with 600 hairstylists from all over the world!”
Beautynova Americas announces milk_shake® and Beautynova worldwide, through its Italian organization z.one concept, has set an incredible New Guinness World Record™ in Ibiza for the “Most people styling hair simultaneously” with hairstylists from all over the world.
The global beauty event took place on October 7th and 8th, 2024 and involved brands milk_shake® and DEPOT®, entitled Graceful Giving: Embracing 25 Years of Beauty in Ibiza. This extraordinary event redefined a traditional hair show, transforming it into an experience that put the the spotlight on the real heroes – the hairstylists.
How it went down…
On the evening of October 8, the teams took over Paseo Vara de Rey, in the heart of Ibiza, with a 348-meter-long hair beauty station, the largest ever created. Over 600 hairstylists offered unique looks and an unprecedented experience to more than 1,500 local residents.
This occasion set the incredible Guinness World Record™ for the “Most people styling hair simultaneously,” officially confirmed to be 479 licensed stylists, by the judge and team present at the event.
milk_shake and fellow brands simply zen, and DEPOT, created an event that will remain unforgettable in the hearts of those who participated. It highlighted the global hairstyling community that gathered in Ibiza for this record-setting and truly unique experience.
