Farouk Systems Hosted their 2024 North American Conference at the Moon Palace Resort & Spa with over 1000 attendees from across North America
With immense joy and gratitude, Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc. (FSI), hosted over 1,000 hairstylists at the Moon Palace Resort & Spa in Cancun, Mexico, from September 27-30, 2024. FSI’s Cancun Conference 2024: Innovation, Education & Lots of FUN featured a wealth of educational classes, a Discovery Hub (Interactive Learning Center), along with spectacular events such as the Welcome Party and Gala, offering inspiration and networking opportunities.
Dr. Shami’s dedication to advancing education within the beauty industry was further emphasized in his closing words. “Whatever I do, I want to give back to you. I dream of this industry being the best in the world, filled with the most beautiful people,” he said. His passion for empowering the next generation of stylists is evident in every aspect of FSI’s work.
Focus on Education
Adding to the magic of the event, special guest JorgeX from Xpresion Creativos, an internationally acclaimed hairdresser, wowed audience members with his unique blend of technology and hairdressing innovation. JorgeX is known for pushing the boundaries of creativity and was recently named International Hairdresser of the Year for 2023/24.
Top FSI Educators, including Mego Ayvazian, Anna Cantu, Patrick Kalle, McKenzie Lehmann, Fadi Mehanna, and Leonel Rodriguez led a series of hands-on classes. Featured sessions included “Shear Brilliance: Trendsetting Cut & Color” and “Crowned Creations: Styling Splendor with Royal Treatment.”
The glamorous Gala Night was a standout moment of the conference, showcasing stunning performances and incredible artistry. Renowned hairstylists Mego Ayvazian, Anna Cantu, Bradley Tuggle, Rocky Vitelli, and JorgeX merged art and technology to create unforgettable runway moments, each one a testament to FSI’s educational focus. The stylists demonstrated their mastery using FSI’s groundbreaking tools, such as the LG CHI Color Master Factory, CHI Ionic Permanent Shine, and Royal Treatment products.
During the 3-day conference, FSI also debuted its newest tools, including the CHI LAVA AirGlam Multi Styler and CHI LAVA PRO Turbo Hair Dryer, sharing additional upcoming launches for 2025. The company’s focus on education and innovation was at the forefront, offering attendees a glimpse into the future of beauty technology.
Looking toward the future
Looking ahead, Farouk Systems Inc. remains deeply committed to educational excellence, continually raising the bar in haircare and styling. As attendees left the conference, they carried with them not just inspiration, but an arsenal of knowledge and skills to elevate their craft and careers.