16 July 2024

Royal Treatment Styling and Finishing by CHI : ultimate luxury

The new Royal Treatment Styling and Finishing by CHI is a 6-piece collection that provides flexibility and the final touches to your client’s hair, covering all your salon styling needs.

The new Royal Treatment Professional Styling and Finishing by CHI line is a complete collection of professional styling and finishing products to express your creativity and style. Whether you want avant-garde or classic and sleek, these products guarantee versatility and range across different hair types and textures.

Better yet, salon professionals can also boost their retail sales as these products are also ideal for at-home use. Indeed, the Royal Treatment Styling and Finishing by CHI line helps protect hair health between services as they contain natural bond builders, moisture and fatty acids to maintain manageability, softness, strength and shine.

To guarantee ultimate luxury, the Royal Treatment Styling and Finishing by CHI features a Signature Complex, which is a formulation that leaves hair beautifully healthy. This complex utilizes white truffle, pearl, and aloe vera, which contains vitamin B, amino acids and natural proteins. More importantly, the entire line is free of sulfates and parabens.

A complete line for one-stop total styling

Each of the six products is formulated to play a specific role in styling hair. You can start with the Royal Treatment Dry Shampoo and finish with the Royal Treatment Rapid Shine Spray.

Royal Treatment Dry Shampoo lifts away dirt, oil and product buildup to clean hair for a fresh start on styling. It is also perfect to refresh the style between wash days. Its fast-absorbing powders soak up excess oil and are lightly scented to neutralize odor. It refreshes hair and restores volume for a clean look and feel.

This lightweight hair mousse for volume and body plumps hair for a fuller, thicker look. It provides easy styling control and a long-lasting, flexible hold without the hair feeling crunchy. It delivers touchable hair that is silky smooth with a natural shine. 

Royal Treatment Pearl Complex is a versatile, lightweight leave-in treatment. It replenishes moisture, strengthens and nourishes hair to help repair and polish split ends and reduce frizz. Moreover, it can provide thermal protection against heat styling to minimize breakage and damage. It also adds moisture and shine to both the hair and skin.

Royal Treatment Royal Guard Heat Protecting Spray adds a thermal protective barrier to prep and protect hair against heat styling (up to 450°F/232°C). Additionally, it lightly conditions and strengthens hair to help protect against dryness, damage and breakage. Royal Treatment Royal Guard Heat Protecting Spray can improve hair elasticity and seal the cuticle to reduce frizz for easier and quicker heat styling.

For the “photo finish”

When you need a lightweight mist to add incredible gloss to hair for a reflective, diamond-like shine, try the Royal Treatment Rapid Shine Spray. The thermal active spray safeguards hair from heat and color loss. It lightly conditions to seal damaged cuticles and adds a humidity-resistant and UV color protective barrier. As a result, your style is smooth, frizz-free, with a vibrant, sleek and shiny finish.

Royal Treatment Ultimate Control Working Spray is a hairspray with medium to firm hold. Moreover, it provides thermal protection and is humidity resistant for long-lasting hold and dynamic shine.

For volume and body, reach for the Royal Treatment White Truffle Foaming Mousse. It provides easy styling and long-lasting, flexible hold without the crunchiness. It delivers touchable hair that is silky smooth while adding natural shine..

Photo Credits

Hair: Mego Ayvazian and assistance from Lorena Guevara
Photos: Mohammed Ghanayem
Makeup: Jannette Marin and Ashley Reyna
Styling: Alexandra Cohen

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