L.I.F.T.: join Schwarzkopf and “Own Your Story”

L.I.F.T. is more than just an event series – it’s a transformative journey for the hairdressing industry, centered on the theme “Own Your Story.”

WHAT IS L.I.F.T.?

L.I.F.T. will be heading to Chicago on September 22nd & 23rd at the City Hall Events in Chicago’s West Loop!  Dive into inspiring discussions that spark action, elevate well-being, and cultivate resilience in our enriching two-day workshop for mind and body. It’s more than just an event series – it’s a transformative journey for the hairdressing industry, focusing on the theme “Own Your Story.”  As professionals gather, we challenge them to embrace their unique narratives, celebrating the emotional journey of hairdressers and the profound impact they have on their clients and peers. Recognizing the need to LIFT one another up.

Through L.I.F.T., we aim to foster connections, recognizing the artistry and empathy inherent in their work and daily lives, and empowering them to shape the future of the industry together. 

Exceptional lineup of industry luminaries, include:

Headliner & Industry Icon: Patricia Nickole, Schwarzkopf Professional Artistic Brand Ambassador

Keynote Speaker: Dr. Elizabeth Lombardo, America’s most-trusted celebrity psychologist and one of the most influential experts on stress

Emcee & Moderator: Matty Conrad, multi-award winning Barber and educator and GQ’s favorite men’s groomer 

Schwarzkopf Professional: Michelle Chandler/General Manager for SKP & Alterna Haircare, and SKP Digital Brand Ambassadors Josie Vilay and Brendnetta Ashley 

*Note: schedule subject to change & more announcements to be added!

Next L.I.F.T Stop After Chicago? 

November 3 & 4, 2024 | Austin, TX:
Calling all hairdressers to our Austin event – a two-day extravaganza unlike any other!  Immerse yourself in a festival atmosphere filled with industry icons, interactive workshops, captivating art, live music, and a vibrant community spirit.  Discover new hair inspiration as you share your story and ideas, joining us in rewriting the next chapter of Schwarzkopf Professional history together!