21 April 2024

Koleston Xpress by Wella Professionals

Koleston Xpress by Wella Professionals offers 13 shades of express permanent color with a new technology to prevent over-processing for reliable results.

Koleston Xpress by Wella Professionals is redefining permanent hair color, delivering up to 100% gray coverage in just 10-minutes. This innovative collection features 13 non-progressive shades you can trust. Now colorists can count on Control-X Technology, a cutting-edge innovation that ensures color will develop without over-processing. Moreover, Me+ Dye significantly reduces the risk of developing a new allergy to hair color. And both of these ingredients ensure that Koleston Express always gives reliable results.

All the advantages

Koleston Xpress is a revolutionary new color system that keeps clients looking fresh with quick touch-ups between appointments. More specifically, it guarantees an express service with only 10-minutes of color development time. This new technology will empower stylists to streamline appointments, cutting their color services by roughly 20-30 minutes from the average gray touch up. Better yet, there are three color families: neutral, warm, and cool. This means that Koleston Xpress ensures clients find their perfect match for a confidence-boosting refresh.

At Wella, we enable stylists around the world to be the best at their craft by continuing to innovate and improve our products and services. Our 140-year+ expertise in hair color is reaching new heights with the launch of Wella Professionals Koleston Xpress. Stylists can cut the time to achieve a gray color service down to just 10 minutes.” said Lori Pantel, NA CMO Wella Company.

Koleston Xpress Formulation Highlights


Control-X Technology: color won’t over-process for reliable results.
Metal Purifier: helps protect hair from extra damage happening in the presence of metals wherever color is placed.
Me+ Dye Technology: reduces the risk of developing a new allergy to hair color².
10 Minute Development Time
100% Gray Coverage

Koleston Xpress Key Services:


Express Touch-up: In 30 minutes or less, cover gray hair with a T-line color application. Simply apply Koleston Xpress to the front hairline and the parting.
On The Glow: In less than a launch hour, touch up regrowth by matching, going darker, or lifting hair up to 2 levels¹.
Flash Framing: Discover how to create dimension around the face at the shampoo bowl while covering gray. Get your clients in and out in a flash.

  1. When using 30 Vol
  2. For people not allergic to hair colorants: Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colorants, you should not color.

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