21 April 2024

Shinefinity: Wella Professionals’ latest color service

Shinefinity! Wella Professionals’ zero lift, zero damage color glaze offers infinite possibilities on all hair types for irresistibly silky hair and healthy-looking shine you can feel.

Wella Professionals is once again leading the way with their latest launch. Indeed, Shinefinity is a long-lasting color glaze with zero lift, zero damage that lasts up to 6 weeks! The 2 salon services and 2 techniques to optimize current services result in silky and healthy-looking shine you can feel.

Moreover, Shinefinity also inspired an original and refreshing Spring-Summer 2022 trend collection. Indeed, the many models selected represent a wide variety of hair types, highlighting Shinefinity’s beautiful palette of iconic shades – from balayage blonds to ashen hues, gingers and brunettes. Hair textures also range from sleek and straight to natural waves to tight curls.The result is a shimmering veil of color that respects the natural character of the hair.

Shinefiniity: beyond gloss. A long-lasting color glaze

With Shinefinity, Wella Professionals presents a a stunning innovation. This new translucent demi-permanent hair color offers 32 shades and 2 activators. Moreover, the bottle-consistency makes for faster services while the brush & bowl for more precise application. First, salons can drive traffic with a product that allows multiple applications through time. Secondly, they can boost their bottom line by trading up core users to the next generation of glossing.

And there is more good news! Wella Professionals Shinefinity offers the following:

  • Zero lift, Zero damage
  • Up to 6 weeks color glaze*
  • Clean formula** : zero ammonia, zero silicones, zero alchohols, zero direct-dyes, free of animal-derived ingredients
  • True-to-tone, even on porous hair
  • No-drop gel cream
  • Balanced pH technology

Two new Shinefinity salon services to drive incremental use!

Shinefinity is truly a breakthrough product developed to boost a salon’s bottom line mostly by keeping clients with any hair type happy and loyal. Salon professionals can offer either a 30-minute Hero Shinefinity Glaze Service or a 90-120 minute Shimmer Melt Glaze Service by @PAINTEDHAIR.

Moreover, Shinefinity Glaze can be used with 3 techniques to improve current services on any hair type:

  • 20-minute Color Correction
  • 10-minute In-between Service
  • 30-minute Combination with Permanent for balancing

In this way, Shinefinity is a further complement to the Wella Professionals Color line, guaranteeing a shimmering veil of color, respecting the natural character of the hair with zero life and zero damage!

For more information on SHINEFINITY click here.

*for more information visit our Wella Professionals SHINEFINITY webpage www.wella.com
**Other ingredients in this product may still cause allergic reaction that can be severe. Do not color if you previously experienced an allergic reaction to any hair colorant ingredient including pPD and pTD. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com


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