21 June 2025

Creatures Collection by Irene Osuna and Juan Luis Soria

Juan Luis Soria and Irene Osuna present us with an inspiring collection that takes our imagination beyond the limits of hairdressing.

The ‘Creatures’ collection is a manifestation of the beauty and originality that characterize modernism, with direct inspiration from the iconic legacy of architect Antoni Gaudí,Irene Osuna and Juan Luis Soria tell us. ‘Creatures’ is a complete aesthetic experience that invites deep immersion into the influence of art and architecture on contemporary hairdressing. The collection, marked by singularity and innovation, pays homage to Gaudí’s legacy.

Using the ‘Mixing Textures’ technique, which involves the reuse of natural hair, each of the 4 pieces in the collection defies conventions with structures that seem to defy gravity, evoking the same boldness and fantasy as Gaudí’s works.

Juan Luis Soria began his career in the world of hairdressing in 1990. Five years later, he opened his own salon, Soria Hair Studio, in Granada. In 2015, he began a new professional journey as the training manager of Grupo7 in Granada, while also managing his salon. Additionally, he is the creator and co-founder of the Captain Cook cosmetics line.

Credits
Hair: Irene Osuna – Juan Luis Soria
Makeup: Ewa Pater
Photography: Martín de Brito
Video Production: Vero Milani
Styling: Marina Po
Models: Aurora, Isabel, Patricia, Ainhoa

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