Original & Mineral is an Australian professional hair brand. Founded 20 years ago, the brand vision was to bring nature and luxury together with a professional product range that is safe, effective and beautiful to use.
Original & Mineral – O&M – has announced a partnership with Green Salon Collective for 2024, set to reward salons for being more sustainable. The partnership is the first of its kind for GSC. They are offering a monthly GSC credit/voucher of £25 per every 50 tubes (so £50 per 100 tubes and so on) to any salon buying O&M COR.color. By also adding a nominal £1 “Green Tax” charge to each colour service bill, on average this will more than cover the monthly GSC cost of £140, and in all likelihood make a profit, as well as attracting new clients and offering a marketing point of difference.
Astonishingly, less than 2% of salon metals (foil and colour tubes) are recycled, with the rest – millions of tons – going to landfill. Green Salon Collective recycles specialist hair salon waste across the UK andIreland, which includes typically landfilled waste, like cut hair and contaminated salon foil and colour tubes. There are over 10 different ways to reuse and recycle waste hair – to clean up oil spills, create art and sculpture, and even to make a hair & wool gardening twine – all fantastic talking points for clients.
This new partnership enables O&M Salons to extend their sustainable ethos by closing the loop and ensuring the empty tubes never end up in landfill.
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