Cosmoprof North America (CPNA) announced an expanded collaboration with QVC, Inc., the global multiplatform retailer with 15 TV channels reaching more than 360 million homes, seven websites, and 195 social pages.
The expanded collaboration will enable indie beauty brands – small to medium sized companies – attending the exhibition an unmatched opportunity to meet face-to-face with QVC beauty merchants.
A unique aspect of this year’s cooperation will be direct access to key buyers: a dedicated space on the floor will be assigned to QVC and will be open throughout the show hours. Additionally, during an open session hosted by QVC on Tuesday, July 11th, companies interested in this type of distribution model can learn about best practices and requirements to get on air and online. The most exciting aspect of the collaboration will be a special on-air segment branded “Discovered At CPNA” featuring brands discovered at the exhibition to be aired by QVC a few months after the event.
“QVC has a rich history of discovering beauty products and trends, and through our collaboration with Cosmoprof, we have found even more new brands to suprise and delight our customers such as Eve Pearl and Obliphica,” said Ellen Lennon, Director of Beauty Merchandising for QVC’s US business. “Not only will attendees at this year’s Cosmoprof North America receive instant feedback from our beauty experts, but they will also have the unique opportunity to get their brand noticed by the world’s leading video and e-commerce retailer, QVC.”
Another proprietary program exclusive to CPNA, TV Shopping Auditions featuring the top three domestic TV and online shopping platforms –QVC, EVINE and HSN– will be returning for the fifth year in a row, allowing exhibitors the opportunity to pitch their products directly to key merchants in the hopes of getting on the airwaves.
“QVC is a true leader in its field and offers show participants a unique distribution model to meet their growing needs,” says Daniela Ciocan, Marketing Director, CPNA. “The collaboration is not only unique to the trade show environment but also allows QVC exposure to hundreds of brands under one roof. It’s a win-win and we are grateful for the ongoing relationship and look forward to continuing to partner on more initiatives that benefit the beauty industry at large.”
For registration and show updates, please visit www.cosmoprofnorthamerica.com. Visitor and media registration are now open.