12 July 2024

Cosmoprof North America Miami. Success!

Cosmoprof North America Miami can boast that the inaugural edition was a resounding success.

Great news for Cosmoprof North America Miami upon the conclusion of its inaugural edition. The event, held on January 23-25, welcomed an impressive 19,000 visits representing 113 countries. There was also a diverse array of over 700 exhibitors from 40 countries. As a result, the Miami edition of CPNA was a resounding success!

Covering all aspects of beauty

Exhibitors at Cosmoprof North America Miami represented categories in skin care, makeup, fragrance, hair care, nails, and the beauty supply chain. The event proved to be the perfect opportunity to showcase new products and launches, contributing its overall success. The dynamic show floor was a bustling hub for innovation, highlighting the latest trends and groundbreaking beauty solutions.

What people are saying

The success of the first edition of Cosmoprof North America Miami is really a positive signal for the development strategy of the Cosmoprof network,” declared Antonio Bruzzone, Chief Executive Officer of BolognaFiere Group. “As a global partner for business for all beauty stakeholders, our aim is to facilitate networking and commercial relationships. Starting from today we can provide our global community two specific events dedicated to the US market, enriching the global offer of our international platform.

With the success at Cosmoprof North America Miami, we look forward to the sustained momentum at Cosmoprof North America Las Vegas in July,” said the Professional Beauty Association’s Executive Director, Nina Daily. “These notable events underscore the power of collaboration and a collective vision dedicated to empowering beauty professionals, strategically shaping the future of the industry.”

One of the most distinctive features of the event was the presence of country pavilions, supported by foreign governments that recognized the pivotal role of creating exposure for their brands in the U.S. These pavilions represented countries like Brazil, China, Colombia, France, Germany, South Korea, Spain, and Turkey. Moreover, they added a global dimension to the event, fostering international collaboration and showcasing the beauty industry’s diversity.

CPNA Miami Highlights

The Buyer Program and Collaboration with U.S.C.S.

The Buyer Program is an exclusive initiative by Cosmoprof. The objective is to facilitate impactful B2B networking between exhibitors and buyers by orchestrating a multitude of highly productive meetings. Notable participants in the Buyer Program comprised esteemed companies such as 1 Hotels, Blush-Bar, CVS Health, Icsitum, Nordstrom, Olivela, El Palacio de Hierro, Space NK, and Walmart Puerto Rico. Also, in collaboration with the U.S. Commercial Service, 175 delegates were registered from 17 countries, including Colombia, Ecuador, Ghana, Jamaica, and Mexico, fostering meaningful B2B engagements with exhibitors.

Cosmoprof NA Education

CosmoTalks and Cosmopack Education sessions emerged as significant highlights of the show. Indeed, numerous sessions had already sold out before the event, underscoring the industry’s hunger for education. Topics ranged from “Beauty Business Start-Up: What You Must Know Before You Launch!” to “Revolutionizing Beauty: Unveiling the Secrets of New Product Innovation” and “The Lowdown on Environmentally Conscious Packaging“. Eager attendees drew invaluable insights and expertise from speakers representing The Estée Lauder Companies, Shiseido, Ulta Beauty, Unilever, and more.

What’s Next?

The second stop of the Cosmoprof Network for the US beauty community will be Las Vegas. The 21st edition of Cosmoprof North America Las Vegas will be held at the Mandalay Bay Convention Center. Save the dates: from July 23-25, 2024. Registration is now open. Book now!

The second edition of Cosmoprof North America Miami will take place in Miami Beach, Florida, from January 21-23, 2025. Be there!

Register now for Cosmoprof North America Las Vegas at www.cosmoprofnorthamerica.com/las-vegas/ and take advantage of early bird pricing through May 17th.


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