24 June 2025

NYFW How To! The Cool New York Girl Look by Redken’s Guido for Coach SS2017

This season, Redken Global Creative Director Guido capitalized on hair with attitude at Coach’s SS 2017 Show, creating an extraordinary tomboyish rebel look using Redken Diamond Oil High Shine… learn HOW TO!

The coolest girls in New York are in this show. It’s hair with attitude with clothes that are really desirable. So I would call it a must-have, look-at show. The hair is reminiscent of a rebel teenage girl who is current and tough and can cross-over to being a bit tomboyish. To achieve the look, we are doing a messy middle part, drenching hair in Redken Diamond Oil High Shine, pulling a section away from the face and pinning it in the back, allowing sections on either side to hang over the ears to give a more boyish look,” says Guido.

Get the Look!

1. Create a messy, imperfect center part and spritz with Diamond Oil High Shine Airy Mist.
2. Using a comb and fingers, pull back front two sections of hair and secure in the back with two bobby pins.
3. Mist hair with Forceful 23 Super Strength Hairspray, concentrating on the crown and the length. Set hair with clips in the back for 15-20 minutes.
4. Remove clips and set hair again with Forceful 23 Super Strength Hairspray to hold the look. Finish hair by spraying Diamond Oil High Shine Airy Mist for a silky look.

Photos: Getty Images

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