21 May 2024

Wella Professionals and Guido Palau for KHAITE at NYFW

Legendary Celeb Hairstylist, Guido Palau created the hair look for the KHAITE NYFW show using Wella Professionals products.

Guido Palau, always a trendsetting and visionary coiffeur at New York Fashion Week, teamed up with Wella Professionals to create contemporary looks for the Khaite runway.

It is common knowledge that during NYFW models typically suffer from hair damage. Quick changes and demanding back-to-back shows and stress both the models and their hair. So this year, Wella was determined to help models combat the hair damage such intense schedules can cause.

How? Wella is committed to research and innovation to keep hair beautiful and healthy. NYFW was the perfect opportunity to preview their new transformational Wella Professionals Serum during BOH for KHAITE. Launching at Ulta in April 2023, the new Serum works to repair hair damage in 90 seconds, allowing models to treat their hair and still make it to their next call time.

Backstage at KHAITE with Guido Palau

Wella is my styling product I am using backstage at KHAITE. Models are coming directly from other shows during NYFW and I really like to start with a great base – a great shampoo and conditioner,” explains Guido. “We got a shampoo station backstage where we shampoo and condition, then go in with their new Wella Professionals Serum. This is a caring product that you put in as a final step. It seals everything in while giving hair the love and care these girls need after all the things their hair goes through.”

Get the Look:

  • Prep: Wella Professionals Shampoo & Conditioner (launching April 2023)
  • Repair: Wella Professionals Serum (launching April 2023)
  • Styling: Slick back created with Wella Professionals EIMI Perfect Me Beauty Balm Lotion & EIMI Pearl Styler Styling Gel
  • Finish the hair with Wella Professionals EIMI Sugar Lift Volumizing Hair Spray to lock in the look


Stylist Credit: Guido Palau

Photo and Video Credit: Moriah Ziman

Product Credit: Wella Professionals


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